What is Play by Play Is it a kiss of death for a show? Does a Broadway show ever turnaround after being on PBP? Does it really ever create any positive word-of-mouth and does that translate to sales What value does giving away free tickets to a seat filler organization actually provide? What people demographics use play by play? Retired, student ? Would they better off giving away tickets to the industry or art students? Would they just be better off closing the show early?