Discount Broadway Tickets and Show Information

Broadway's Great White Way has 40 active theatres and as many Broadway shows are often performing at any one time. The show list is often in flux as new Broadway shows are opening and end-of-run shows are closing all the time.

Most Broadway shows do not last more than 3 months on the boards, while a few popular Broadway shows can stick around for many few years, as long as the show continues to sell tickets. The investment cost of putting on a Broadway show is quite high, so Broadway show producers often set the ticket prices high and will then discount the show tickets to generate some momentum. This is especially for a show when its Broadway show ticket sales starts to flag.

Some popular Broadway shows will sell discount tickets even if they do not need to. The Broadway industry intends to bring theatre into everyone’s lives and If the regular ticket prices become too high for the masses to afford, then show producers will provide some discount ticket options.

The mission statement at Broadway shows is to bring in as many people to see the show as they possibly can. The show most also be profitable. They attempt to chaive both goals without damaging the brand of the show (by giving away really cheap or free tickets).

The vast majority of Broadway shows do not make a profit and they ultimately lose money for the show investors. On the flipside, the very top Broadway shows can make a small fortune in ticket sales. This is increased when the show goes on a tour following a successful Broadway run.

Broadway show producers have many Discount Broadway Ticket methods including the Ticket Lottery, RUSH Tickets, Student Rush Tickets and Broadway Ticket Discount Codes to drive ticket sales.

When ticket sales are very low, they will offer discount tickets at the TKTS ticket booths that are dotted around NYC for anything up to 50% off the face value of the ticket.

Other discount ticket mechanisms include Second Acting, Group Discounts, Loyalty Programs, Partial View, Standing Room Only (SRO), Kids Night On Broadway, Wednesday Matinee Discounts, EMail Offers, Box Seats and Student and Charity Discount Tickets.