Discount Broadway Tickets and Show Information

Broadway's Great White Way has 42 theatres and as many Broadway shows are often performing at any one time. The show list is often in flux as new Broadway shows are opening and end-of-run shows are closing. Most Broadway shows do not last more than 3 months on the boards, while a few popular Broadway shows can stick around for many few years, as long as the show continues to sell tickets. The cost of putting on a Broadway show is quite high, so Broadway show producers often set the ticket prices high and will often discount show tickets to generate some momentum for a particular Broadway show, if it starts to flag in ticket sales.

Some popular Broadway shows will discount some of their tickets even if they do not need to. Broadway intends to bring theatre into everyone’s lives and If the regular ticket prices are becoming too high for the masses to afford, the producers will throw ticket buyers a bone by discounting certain shows. Most Broadway shows attempt to bring as many people to the show as they possibly can, without damaging the brand of the show (by giving away free tickets). The vast majority of Broadway shows do not make a profit and they may ultimately lose money for the show investors. On the other hand, the few top Broadway shows make a fortune, both on Broadway and when they tour following a successful Broadway run.

Broadway show producers have many Discount Broadway Ticket methods including the Ticket Lottery, RUSH Tickets, Student Rush Tickets and Broadway Ticket Discount Codes to drive ticket sales. When ticket sales are very low, they will offer discount tickets at the TKTS ticket booths that are dotted around NYC for anything up to 50% off the face value of the ticket. Other discount ticket mechanisms include Second Acting, Group Discounts, Loyalty Programs, Partial View, Standing Room Only (SRO), Kids Night On Broadway, Wednesday Matinee Discounts, EMail Offers, Box Seats and Student and Charity Discount Tickets.