Posted on July 29, 2014
In its final week, “Of Mice and Men” performed its best week yet, bringing in over one million dollars. On the other hand, two musicals that will close in August – “Violet” and “Bullets over Broadway” did not perform well at the box office.
This week’s notable movements on Broadway are:
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com
“Of Mice and Men” Breaks a Million in its Final WeekThe revival of John Steinbeck’s Of Mice and Men played its final performance on Sunday, July 27, 2014. Starring James Franco, Chris O’Dowd, and Leighton Meester, the show attracted a fair amount of press attention upon its premiere; however the reviews were mixed, with the celebrity appeal and inherent value of the classic play superseding actual praise for the production. Nevertheless, in its final week, audiences flocked to catch Franco in his last moments onstage. The weekly gross last week was $1,038,106, which was the first week the show broke through the million dollar mark. It was also the first time it earned over 100% of its gross capacity, coming in at 109.97%. The average ticket price was also at a high of $121.06. The show even beat out some major musicals including this year’s Tony Award winning show A Gentleman’s Guide to Love and Murder. These sales were likely helped by the recent announcement that this production will be the first Broadway show ever to be recorded and screened live as part of the National Theatre Live screening series.
“Violet” Gasping for AirThis Roundabout musical starring Sutton Foster has already announced its closing date: August 10, 2014. In its final weeks, it is at the bottom of the Broadway barrel. This past week, it grossed only $357,776, which was only 46.38% of its gross potential. This is quite low, especially for a musical. However, because it is produced by a not-for-profit theatre institution, this musical does not face the same commercial pressures as most Broadway shows that are fronted by private funds. With a top ticket price of $142.00, the show’s average ticket price this week was $73.74. Still, though Violet earned the title of lowest grossing show this week, it was beat out by one show in terms of lowest percentage earned of its gross potential. Bullets over Broadway, which has also announced its closing date of August 24, 2014, grossed a higher amount of $663,950 this past week. However, because it is in a larger theatre with a greater earning capacity, it managed to bring in only 43.80% of its gross potential. This musical, unlike Violet, is not backed by a not-for-profit theatre institution. The following are the Broadway ticket sales numbers for the week ending July 27, 2014:
|A GENTLEMAN’S GUIDE TO LOVE AND MURDER||$944,778||7,330||101.02%||$128.89|
|BULLETS OVER BROADWAY||$663,950||8,985||68.90%||$73.90|
|HEDWIG AND THE ANGRY INCH||$1,068,441||7,212||102.31%||$148.15|
|LADY DAY AT EMERSON’S BAR & GRILL||$556,537||4,654||97.49%||$119.58|
|MOTOWN THE MUSICAL||$991,495||10,220||84.77%||$97.02|
|OF MICE AND MEN||$1,038,106||8,575||99.90%||$121.06|
|ROCK OF AGES||$360,045||4,148||88.94%||$86.80|
|THE BOOK OF MORMON||$1,640,549||8,752||102.63%||$187.45|
|THE LION KING||$2,304,798||13,604||100.03%||$169.42|
|THE PHANTOM OF THE OPERA||$1,140,517||12,634||98.40%||$90.27|