Broadway Show Ticket Sales Analysis w/e 7/14/2013

MacbethSMALL BUMP IN BROADWAY REVENUE
Following a disappointing (though predictable) Independence Day-fueled decrease in total Broadway ticket sales last week, when the totals came in at $22,845,376, this week saw a slight bump up with overall Broadway earnings adding up to $23,190,352.

MACBETH INCREASES SALES IN LAST WEEK ON BROADWAY
William Shakespeare’s tragedy Macbeth, as told by Alan Cumming in his (nearly) one-man version, had a less-than-tragic end as the production concluded this past Sunday. The production, which was showing some of the lowest numbers on the Broadway earnings chart, enjoyed better sales in its final week. The show’s total take was $389,845 (almost $100,000 higher than the previous week), filling the theater to 80.09% capacity and earning an average paid admission of $77.86. With Alan Cumming’s Macbeth now concluded, this paves the way for a new Broadway production of ‘the Scottish play’ starring Ethan Hawke, which will be opening this season.

FIRST DATE HAS ITS FIRST WEEK ON BROADWAY
The new musical First Date starring Zachary Levi (TV’s Chuck) began preview performances this week. Though quite a few people showed up, filling the theater to 91.41% capacity, not many people wanted to pay much for this First Date — the average paid admission was only $52.23. The low average was probably due to heavy discounting and papering while the production tries to get on its feet.

The following are the Broadway Grosses from the week ending July 14, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPdAdm
ANNIE $1,131,833 12,807 93.73% $88.38
CHICAGO $668,609 8,096 93.70% $82.59
CINDERELLA $1,066,168 11,220 80.10% $95.02
FIRST DATE $408,245 7,817 91.41% $52.23
FOREVER TANGO $300,253 6,133 82.61% $48.96
JERSEY BOYS $816,847 8,366 85.16% $97.64
KINKY BOOTS $1,567,997 11,480 100.77% $136.59
MACBETH $389,845 5,007 80.09% $77.86
MAMMA MIA! $930,816 10,756 89.75% $86.54
MATILDA $1,271,034 11,515 100.52% $110.38
MOTOWN: THE MUSICAL $1,456,066 12,145 100.74% $119.89
NEWSIES $923,780 9,511 100.33% $97.13
ONCE $737,291 7,796 92.02% $94.57
PIPPIN $1,044,078 8,017 101.22% $130.23
ROCK OF AGES $421,964 4,387 94.06% $96.19
SPIDER-MAN TURN OFF THE DARK $1,304,956 13,384 86.68% $97.50
THE ASSEMBLED PARTIES $249,052 4,057 78.02% $61.39
THE BOOK OF MORMON $1,926,077 9,846 102.63% $195.62
THE LION KING $2,070,492 13,522 99.43% $153.12
THE NANCE $350,925 4,202 57.34% $83.51
THE PHANTOM OF THE OPERA $1,101,647 12,427 96.78% $88.65
THE TRIP TO BOUNTIFUL $400,813 4,669 54.90% $85.85
VANYA AND SONIA AND MASHA AND SPIKE $665,076 5,761 91.50% $115.44
WICKED $1,986,489 15,005 92.16% $132.39
Totals: $23,190,352 217,926 89.40% $101.15

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher