Broadway Show Ticket Sales Analysis w/e 6/01/2014

This week’s notable movements on Broadway are:

An unequivocal loss for Broadway

In the week ending June 1, 2014, without fail, every single Broadway show grossed less money than it did the week before.  The fact that there was not a single exception to this fact is astonishing.  It is true that last week was a particularly good week for Broadway, with the entire industry earning $1.5 million dollars more than it had the week previously.  Still, the entire industry seems to have lost a “double or nothing” bet, as this week the gross was over $3 million less than it was last week.  The show that lost the least was Hedwig and the Angry Inch, which only grossed $3,232 less than it had the week before.  The biggest loser was Pippin, which earned only $488,036, a loss of $206,509 from the week before.  Still, despite this fact, four shows earned more than 100 percent of their gross potential (which is accounted for by the price of premium seats): these were Wicked which earned 107.35% of its potential, A Raisin in the Sun which grossed 108.45% of its potential, The Book of Mormon, which reaped in 117.07% of its potential, and Hedwig and the Angry Inch, which managed to earn 117.36% of its gross potential.

What could explain this phenomenon?

The previous week included Memorial Day weekend, during which tourists flocked to New York City, and New Yorkers took themselves out to the theatre.  However, this past week, the number of theatregoers not only went back to its pre-Memorial Day levels, but also doubled its loss.  Perhaps there was a saturation point with how much theatre people wanted to see, be they tourists or locals.  Or, perhaps the bout of warm weather and the onslaught of June, marking the true arrival of summer, persuaded people to get out of town for the weekend.  These are all just hypotheses, however, as the market of theatregoers ebbs and flows like any industry, and this week just happened to be a low.

Theatre subsidized by not-for-profits subsists despite low grosses

Shows performing on the lower end of the box office spectrum are often produced by not-for-profit theatre institutions.  Act One, the Lincoln Center bio-play about Moss Hart, earned $395,328 this week, which was only 36.4% of its gross potential.  Casa Valentina, the Tony Award nominated play by Harvey Fierstein about transvestitism in the 1960s, is staying afloat with a gross of only $245,811 because it is produced by Manhattan Theatre Club.  Violet, a musical revival produced by Roundabout Theatre Company, earned only 47.37% of its gross potential, which is particularly low for a musical, and yet it is still surviving.

Broadway Show Ticket Analysis w/e 6-1-14 The following are the Broadway ticket sales numbers for the week ending June 1, 2014:

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $700,979 7,296 100.55% $96.08
A RAISIN IN THE SUN $1,185,576 8,368 100.00% $141.68
ACT ONE $395,328 5,532 63.79% $71.46
AFTER MIDNIGHT $483,964 5,901 71.20% $82.01
ALADDIN $1,196,720 13,790 100.04% $86.78
ALL THE WAY $912,915 8,151 71.65% $112.00
BEAUTIFUL $1,079,349 8,228 100.24% $131.18
BULLETS OVER BROADWAY $718,220 7,989 61.27% $89.90
CABARET $765,328 7,026 98.35% $108.93
CASA VALENTINA $245,811 3,915 75.99% $62.79
CHICAGO $511,901 6,185 71.59% $82.76
CINDERELLA $753,836 9,708 69.30% $77.65
HEDWIG AND THE ANGRY INCH $979,243 7,212 102.31% $135.78
IF/THEN $801,212 8,844 84.32% $90.59
JERSEY BOYS $695,419 7,094 72.21% $98.03
KINKY BOOTS $1,358,527 10,970 96.30% $123.84
LADY DAY AT EMERSON’S BAR & GRILL $492,306 4,431 92.82% $111.10
LES MISÉRABLES $958,439 9,812 87.05% $97.68
MAMMA MIA! $683,342 7,938 85.10% $86.08
MATILDA $949,295 10,529 91.91% $90.16
MOTHERS AND SONS $159,811 2,659 41.44% $60.10
MOTOWN THE MUSICAL $929,137 9,471 78.56% $98.10
NEWSIES $627,670 8,573 90.43% $73.21
OF MICE AND MEN $803,260 8,180 95.29% $98.20
ONCE $425,333 5,283 62.36% $80.51
PIPPIN $488,036 5,542 69.97% $88.06
ROCK OF AGES $291,010 3,696 79.25% $78.74
ROCKY $652,931 7,654 63.11% $85.31
THE BOOK OF MORMON $1,628,410 8,752 102.63% $186.06
THE CRIPPLE OF INISHMAAN $502,637 5,850 68.15% $85.92
THE LION KING $1,959,485 13,572 99.79% $144.38
THE PHANTOM OF THE OPERA $964,875 11,376 88.60% $84.82
THE REALISTIC JONESES $432,608 5,372 77.01% $80.53
VIOLET $365,403 4,770 81.23% $76.60
WICKED $1,804,729 14,670 96.61% $123.02
Totals: $27,903,045 274,339 82.58% $97.72

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The following two tabs change content below.
Jennifer R Jones

Jennifer R Jones

With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
Jennifer R Jones

Latest posts by Jennifer R Jones (see all)