Broadway Show Ticket Sales Analysis w/e 7/27/2014

This week’s notable movements on Broadway are:

“Of Mice and Men” Breaks a Million in its Final Week

The revival of John Steinbeck’s Of Mice and Men played its final performance on Sunday, July 27, 2014.  Starring James Franco, Chris O’Dowd, and Leighton Meester, the show attracted a fair amount of press attention upon its premiere; however the reviews were mixed, with the celebrity appeal and inherent value of the classic play superseding actual praise for the production.  Nevertheless, in its final week, audiences flocked to catch Franco in his last moments onstage.  The weekly gross last week was $1,038,106, which was the first week the show broke through the million dollar mark.  It was also the first time it earned over 100% of its gross capacity, coming in at 109.97%.  The average ticket price was also at a high of $121.06.  The show even beat out some major musicals including this year’s Tony Award winning show A Gentleman’s Guide to Love and Murder.  These sales were likely helped by the recent announcement that this production will be the first Broadway show ever to be recorded and screened live as part of the National Theatre Live screening series.

“Violet” Gasping for Air

This Roundabout musical starring Sutton Foster has already announced its closing date: August 10, 2014.  In its final weeks, it is at the bottom of the Broadway barrel.  This past week, it grossed only $357,776, which was only 46.38% of its gross potential.  This is quite low, especially for a musical.  However, because it is produced by a not-for-profit theatre institution, this musical does not face the same commercial pressures as most Broadway shows that are fronted by private funds.  With a top ticket price of $142.00, the show’s average ticket price this week was $73.74.  Still, though Violet earned the title of lowest grossing show this week, it was beat out by one show in terms of lowest percentage earned of its gross potential. Bullets over Broadway, which has also announced its closing date of August 24, 2014, grossed a higher amount of $663,950 this past week.  However, because it is in a larger theatre with a greater earning capacity, it managed to bring in only 43.80% of its gross potential.  This musical, unlike Violet, is not backed by a not-for-profit theatre institution.

The following are the Broadway ticket sales numbers for the week ending July 27, 2014:Broadway-Show-Ticket-Analysis-7-27-14

Show GrossGross TotalAttn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $944,778 7,330 101.02% $128.89
ALADDIN $1,512,464 13,775 99.93% $109.80
BEAUTIFUL $1,315,468 8,272 100.78% $159.03
BULLETS OVER BROADWAY $663,950 8,985 68.90% $73.90
CABARET $834,470 6,790 95.04% $122.90
CHICAGO $626,904 7,598 87.94% $82.51
CINDERELLA $824,605 11,262 80.40% $73.22
HEDWIG AND THE ANGRY INCH $1,068,441 7,212 102.31% $148.15
IF/THEN $822,516 9,283 88.51% $88.60
JERSEY BOYS $902,008 9,085 92.48% $99.29
KINKY BOOTS $1,305,460 10,997 96.53% $118.71
LADY DAY AT EMERSON’S BAR & GRILL $556,537 4,654 97.49% $119.58
LES MISÉRABLES $1,081,661 10,886 96.58% $99.36
MAMMA MIA! $788,598 8,863 95.02% $88.98
MATILDA $1,196,994 11,540 100.73% $103.73
MOTOWN THE MUSICAL $991,495 10,220 84.77% $97.02
NEWSIES $896,763 9,461 99.80% $94.79
OF MICE AND MEN $1,038,106 8,575 99.90% $121.06
ONCE $472,176 6,218 73.39% $75.94
PIPPIN $676,450 7,673 96.88% $88.16
ROCK OF AGES $360,045 4,148 88.94% $86.80
ROCKY $701,805 9,278 76.50% $75.64
THE BOOK OF MORMON $1,640,549 8,752 102.63% $187.45
THE LION KING $2,304,798 13,604 100.03% $169.42
THE PHANTOM OF THE OPERA $1,140,517 12,634 98.40% $90.27
VIOLET $357,776 4,852 82.63% $73.74
WICKED $2,012,891 15,423 99.99% $130.51
Totals: $27,038,224 247,370 92.87% $107.68

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014

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With over 20 years experience in the Broadway field, including show marketing, production, development and investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week and when time will allow, will sneak in a daytime TV production for fun.
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