The Comedy The 39 Steps Is Scheduled To Conclude Its Lengthy Broadway Run In January 2010 And Will Be Re-Opening Another Off-Broadway Run
From John Golden Theatre To New World Stages
The Alfred Hitchcockian comedy The 39 Steps, scheduled to conclude its lengthy Broadway run in January, appears to have its eye on Off-Broadway.
Earlier this year, Avenue Q raised eyebrows when, immediately following its Broadway closing at the John Golden Theatre, it announced that the production would be re-opening at New World Stages for another Off-Broadway run. It looks like the producers of The 39 Steps were inspired to try the same strategy, as they are now posting casting notices for a new Off-Broadway production of the show.
Small Show May Work Well Off-Broadway
Like Avenue Q, The 39 Steps is a small show (it only has a four-person cast) that could work quite well Off-Broadway. The fact that it survived two years on Broadway - a major feat for a play - indicates that there is a good audience for the show, so Off-Broadway may be the perfect place for it.
There will not be pressure to sell as many tickets to a smaller theater, and the running costs will be lower.