By Jennifer Chen | Posted on September 19, 2025 3:45 PM
Broadway’s LIBERATION celebrates its box office opening with a special promotion: $19.70 tickets, honoring the show’s historic themes, available one day only in person.
As Broadway continues to welcome new productions with inventive campaigns, the upcoming musical LIBERATION has announced an exciting initiative to mark the grand opening of its box office.
For one day only, on Monday, September 22 at 10:00 AM Eastern Time at the James Earl Jones Theatre box office theatergoers will have the chance to purchase tickets for just $19.70—a price chosen to honor the show’s central themes and historic inspirations. The tickets being sold are for all the preview performances running from October 8 to October 23, 2025.
This is In-Person Ticket Sale Only and is sure to be busy. Strict limit of 4 tickets per party.
Honoring a Year of Change
The figure 1970 carries deep resonance within the production’s narrative, which explores the struggles and triumphs of a generation on the brink of cultural transformation. By setting the special price at $19.70, the creative team underscores the story’s connections to social movements of that era, while also giving audiences an affordable way to join the experience from the start.
A Unique Box Office Event
The $19.70 tickets will be available exclusively at the theater’s box office on the designated opening day. This in-person celebration is designed not just as a sales opportunity, but as a community event—complete with live music, special appearances from cast members, and giveaways that highlight the show’s spirit of unity and renewal. The event also helps re-establish the tradition of fans lining up at the theater doors, turning ticket-buying into a memorable occasion in itself.
About LIBERATION
LIBERATION is a new Broadway musical blending soaring original music, contemporary choreography, and powerful storytelling. The show captures the voices of a generation seeking freedom, identity, and justice, set against the backdrop of a pivotal moment in modern history. With a creative team of acclaimed theater makers and an ensemble cast of dynamic performers, the production aims to inspire today’s audiences while echoing the calls for change that shaped decades past.
Looking Ahead
With buzz building in the theater community, the $19.70 promotion sets the tone for LIBERATION’s Broadway journey: bold, inclusive, and unapologetically tied to its message. By linking its launch to a symbolic year, the production invites audiences not only to witness a musical event but also to join a wider conversation about freedom, resilience, and the enduring power of art to spark transformation.
