Credit card companies are always looking for ways to bring additional value to their clients. In the past we have seen aggressive campaigns by credit card companies to woo card members who are specifically interested in Broadway Shows. The credit card companies have realized that the demographic of the Broadway show fan is a good fit for their risk model.

American Express currently offers 3 types of Broadway Show value-add to their card members, these are:

1. Reserved Broadway Seats - American Express reserves a number of seats at a Broadway show and guarantees the show that it will sell them to their card members, if not AMEX will buy the outstanding unsold inventory
2. Pre-Sale Seats - These are similar to "Reserved Broadway Seats" expect that they go on sale before the public can purchase regular seats, thus creating a pre-market.
3. Broadway Show Discounts These are discounts to a Broadway show that only AMEX card members are given, they often have to give some membership rewards to get the discount

Sometimes, American Express Cardholders have the opportunity to buy tickets that incorporate two of the features above

Recently, Visa decided to get in on the action, and now Visa Signature cardholders can get preferred seating and advance tickets for selected Broadway shows as well. If you don't already have one or both of these credit cards, it may be worth signing up for the sole purpose of using them to get access and discount to Broadway theater tickets.
Be aware, though, that pre-sale tickets can be competitive too, so you have to be on the ball. Check out www.americanexpress.com/ticketsavingscenter to find out more about how to keep on top of American Express discount ticket offers through Ticketmaster. And to find out about ticket pre-sales through Telecharge, sign up with their mailing list here: http://www.telecharge.com/signup/.

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