Broadway Week January 20 - February 12 2026: Twice-Annual 2-for-1 Broadway Show Half Price Ticket Promotion Is Available in NYC. This Winter 2026 29 Broadway Shows Are Participating.
Broadway Week: What Shows And Tickets Are Available At A 50% Discount?
#NYCBroadwayWeek Broadway Week is an event by Broadway show producers that provides a special ticket offer. Broadway tickets are often priced at two for the price of one during this promotion. The 2-for-1 ticket offer effectively equates to a 50% ticket discount on each ticket.
WINTER 2026: Broadway Week: January 20, 2026 to February 12, 2026
- Offer Date: Tuesday, January 20, 2026 to Thursday, February 12, 2026
- Number of Broadway Shows Participating: 29 Shows
- Offer Duration: 23 Days
- Ticket Sale Starts: Wed, January 7, 2026 @ 10 AM
- Ticket Date Window: The 2-for-1 discount ticket offers are going to be available for Broadway shows appearing from Tuesday, January 20, 2026 through Thursday, February 12, 2026.
What Broadway Shows Are Offering The 2-For-1 Discount Ticket Offers for This Broadway Week?
- Aladdin 50% off all tickets - must buy 2 tickets
- All Out: Comedy About Ambition - must buy 2 tickets
- The Book of Mormon 50% off all tickets - must buy 2 tickets
- Buena Vista Social Club 50% off all tickets - must buy 2 tickets
- Bug 50% off all tickets - must buy 2 tickets
- Chess 50% off a limited set of tickets - but must still buy 2 tickets
- Chicago 50% off all tickets - must buy 2 tickets
- Death Becomes Her 50% off all tickets - must buy 2 tickets
- The Great Gatsby 50% off all tickets - must buy 2 tickets
- Hadestown 50% off all tickets - must buy 2 tickets
- Hamilton 50% off a limited set of seats and performances - must buy 2 tickets
- Harry Potter and the Cursed Child 50% off all tickets - must buy 2 tickets
- Hells Kitchen 50% off all tickets - must buy 2 tickets
- & Juliet 50% off all tickets - must buy 2 tickets
- Just in Time 50% off a limited set of seats and performances - but must buy 2 tickets
- The Lion King 50% off a limited set of tickets - must buy 2 tickets
- Marjorie Prime 50% off all tickets - must buy 2 tickets
- Maybe Happy Ending 50% off selected performances only - must buy 2 tickets
- MJ: The Musical 50% off all tickets - must buy 2 tickets
- Moulin Rouge 50% off a limited set of seats and performances - must buy 2 tickets
- Oedipus 50% off all tickets - must buy 2 tickets
- Oh Mary 50% off a limited set of seats and performances - must buy 2 tickets
- Operation Mincemeat 50% off all tickets - must buy 2 tickets
- The Outsiders 50% off a limited set of tickets - must buy 2 tickets
- Ragtime 50% off a limited set of tickets - must buy 2 tickets
- Six 50% off all tickets - must buy 2 tickets
- Stranger Things 50% off all tickets - must buy 2 tickets
- Two Strangers Carry A Cake 50% off all tickets - must buy 2 tickets
- Wicked 50% off a limited set of seats and performances - must buy 2 tickets
Click Here For Full List Of All The Broadway Week Offers
Broadway Shows That Are NOT Taking Part in the 2026 WINTER Broadway Week Promotion:
- Art Will be closed by the time of the promotion
- Beetlejuice Will be closed by the time of the promotion
- The Balusters Will not be open in time for this promotion
- Cabaret This Show Is already closed
- Cats: The Jellicle Ball Will not be open in time
- Death Of A Salesman Will not be open in time for this promotion
- Every Brilliant Thing Will not be open in time for this promotion
- Fallen Angels Will not be open in time for this promotion
- Giant Will not be open in time
- Joe Turner’s Come and Gone Will not be open in time for this promotion
- Liberation Is closing in the middle of this promotion so is not expected to discount
- Little Bear Ridge Road Will be closed by the time of the promotion
- Mamma Mia Will close during the promotion (Feb 1, 2026)
- Punch This Show Is already closed
- Queen Of Versailles Will be closed by the time of the promotion
- Ragtime Will be closed by the time of the promotion
- The Rocky Horror Show Will not be open in time for this promotion
- Rob Lake Magic with The Muppets This show Is already closed
- Schmigadoon Will not be open in time for this promotion
- Titanique Will not be open in time for this promotion
- Take a Banana For The Ride This Show Is already closed
- Waiting For Godot Will be closed by the time of the promotion
For all the past dates and offers for Broadway Week Click Here
Who Decides The Broadway Ticket Pricing For Broadway Week?
The Shubert Organization sets the pricing structure for all Broadway shows during Broadway Week. It is not up to the show producers themselves on how low their ticket discount can go. The Broadway producer also has very little say in what the regular pricing for their show is and it is also true when the Broadway Week promotion comes around.
This price is often the very lowest discount that any show is allowed to discount to, regardless of how much they would actually like to discount their prices.
When Did Broadway Week Start?
Broadway Week was originally created by Brian Mahoney at the Shubert Organization in 2002. Mahoney, was Vice President of Ticket Sales at the Shubert Organization at the time, created the ticket promotion to drive Broadway ticket sales during the relatively quiet Winter months on Broadway during February and the back-to-school lull during September each year.
When is Broadway Week?
Broadway Week is twice a year in February and September. The offers on this promotion are announced in the month preceding it.
The Other 2-For-1 Ticket Offers on Broadway
The Broadway League's program KIDS' NIGHT ON BROADWAY is a periodic event in which numerous Broadway shows offer a 2 for 1 ticket deal that allows a child aged 6-18 to get a free ticket when accompanied by an adult who has paid full price.
Broadway 2 for 1 ticket offers are also occasionally sent directly to potential Broadway ticket buyers through EMAIL OFFERS that allow buyers to get the 2 for 1 ticket deal when they use a special discount code.
Buying Broadway 2 for 1 Tickets
2 for 1 ticket deals are sometimes processed in a confusing way when you purchase these deals online. For instance, if you are on Telecharge.com and input a 2-for-1 discount code, and then select 2 tickets, you might expect that the order summary would show that one ticket is full price and that the second ticket is free.
However, because of the way these ticketing systems are set up, they can't "sell" you a ticket for free. So what they do instead is calculate each ticket at half price. There is no need to worry, though, since that is clearly the equivalent of getting two tickets for the price of one.
