The week leading up to the Tony Awards was a successful one at the box office, with nominated shows demonstrating an increase in ticket sales.
All Shows Except “Hamilton” Gain Traction
This past week, the week ending June 10, 2018, the Broadway industry had a strong week. Of the 34 currently running, all but one saw an increase in ticket sales. In what may come as some surprise, that one show lagging behind was Hamilton. One on hand, Hamilton is still a mega-hit, bringing in regular grosses in the high $2 million range, or even sometimes crossing into the $3 million range in a week. Nevertheless, it has now been two years since it won the Tony Award for Best Musical, and this past week was about getting excited for other shows to have their chance in the limelight. As such, Hamilton saw a decrease this past week of $276,831, reaching a weekly gross of $2,847,041, or 108.2% of gross potential. The show that experienced the greatest increase in box office gross this past week was Springsteen on Broadway, due to its usual flip-flopping between 4 and 5 shows per week. This past week was another 5-show week, so the box office increased by $472,655, reaching a weekly gross of $2,402,103, or 100.7% of its gross potential. Besides that anomaly, the biggest increase this past week was seen by Carousel, which went up by $145,190 to reach a weekly gross of $1,113,598, or 68.6% of its gross potential. In the week leading up to this show’s nomination for 11 Tony Awards including Best Revival of a Musical, audiences were clamoring for tickets. As it turned out, Carousel only won two awards: one for Lindsay Mendez for Best Performance by a Featured Actress in a Musical, and one for Justin Peck for Best Choreography.
How Tony Nominees Fared in the Week Before the Awards
In addition to Carousel, other nominated shows saw some traction in the week leading up to the Tony Awards. SpongeBob SquarePants, which was nominated for 12 Tony Awards including Best Musical, saw an increase of $123,710, reaching a weekly gross of $898,298, or 63.8% of its gross potential. As it turned out, SpongeBob only won one award, that for Best Scenic Design of a Musical for David Zinn. The Band’s Visit, which ended up taking home the coveted prize – the Tony Award for Best Musical – also saw a spike in ticket sales in the week leading up to the awards. It went up by $87,881 to reach a weekly gross of $950,643, or 92.8% of its gross potential. This show will certainly see more action at the box offie now that that award has been given. On the play front, Angels in America saw an increase of $87,366 to reach a weekly gross of $917,003, or 67.3% of its gross potential. That duo of plays was nominated for 11 awards, winning 3: those for Best Revival of a Play, and both the awards for Best Performance by a Leading, and by a Featured, Actor in a Play – for Andrew Garfield and Nathan Lane, respectively. Harry Potter and the Cursed Child – Parts One and Two, which was nominated for 10 Tony Awards including Best Play, saw an increase in ticket sales this past week of $66,156, reaching a weekly gross of $2,101,260, or 105.7% of its gross potential. That show ended up winning the award for Best Play, as well as Best Direction of a Play for John Tiffany, Best Scenic Design of a Play for Christine Jones, Best Costume Design of a Play for Katrina Lindsay, Best Lighting Design of a Play for Neil Austin, and Sound Design in a Play for Gareth Fry.