Broadway Week Winter 2026 To Set New Record for Discount Broadway Tickets

Broadway Week Winter 2026 is set to make history as the biggest and longest-running Broadway ticket promotion ever. The winter edition will run from Tuesday, January 20 through Thursday, February 12, 2026, offering two-for-one Broadway tickets for a record 23 consecutive days. Tickets go on sale Wednesday, January 7 at 10 a.m., and anticipation among theatergoers is already building.

This year’s event features 29 participating shows, more than any previous Broadway Week—winter or fall. By comparison, Fall 2025 featured 26 productions across just 13 days, and Winter 2025 included 24 shows over 17 days. The 2026 promotion therefore represents both a major extension in duration and the largest number of participating productions in the program’s history.

The Biggest Broadway Week Yet

Since its creation over a decade ago, Broadway Week has grown from a modest off-season experiment into one of the theater industry’s most successful marketing events. Designed to fill theaters during New York’s quietest months, the winter edition has traditionally lasted around two weeks and averaged 22 participating shows. The expansion to 23 days and 29 shows in 2026 reflects Broadway’s continuing recovery and the industry’s renewed focus on accessibility.

The participating lineup reads like a who’s who of Broadway favorites: The Lion King, Wicked, MJ the Musical, Hadestown, Chicago, The Book of Mormon, & Juliet, The Great Gatsby, Harry Potter and the Cursed Child, and The Outsiders. Perhaps most notably, Hamilton and The Outsiders will join the Broadway Week roster this winter after skipping the Fall 2025 promotion due to limited availability and strong advance sales. Their inclusion signals a major win for fans hoping to secure tickets to two of Broadway’s hottest titles at half price.

The Top 10 Broadway Week Shows

Among the 29 shows, the ten most sought-after titles are expected to be:

1. Hamilton
2. The Lion King
3. Wicked
4. MJ the Musical
5. Hadestown
6. The Great Gatsby
7. Harry Potter and the Cursed Child
8. The Outsiders
9. & Juliet
10. Chicago

These shows combine a mix of Broadway’s longest-running classics with newer hits, ensuring a balance of tradition and excitement that appeals to tourists, families, and devoted theater fans alike.

Why Broadway Week Matters

Broadway Week operates as both a tourism incentive and an audience-building strategy. The event occurs during the slow winter months when theater attendance typically dips, offering two-for-one tickets that encourage visitors to plan multi-show trips to New York. Many theatergoers intentionally schedule their vacations around Broadway Week to see several productions while ticket prices are at their lowest.

For producers, the program is what many in the industry call a “loss leader.” Deep discounts reduce short-term profits, but the promotion drives long-term growth by generating buzz, filling seats, and introducing new audiences to Broadway who might not otherwise attend. The economic ripple effect also extends beyond the theater district, benefiting nearby hotels, restaurants, and retail stores during what would otherwise be a sluggish season - but the Broadway producers job is to make returns for their own investors.

Which Shows Will Not Participate

Even with record participation, a few notable titles will not be part of Broadway Week Winter 2026. Cabaret and Liberation will have completed their runs by the time the promotion begins, while Cats: The Jellicle Ball and Giant are both scheduled to open later in the spring. Mamma Mia! will also close before the start of the discount period.

With those exceptions, the 2026 roster represents the most comprehensive participation in Broadway Week history.

Broadway Week’s Continued Growth

Brian Mahoney (now retired) created the concept of Broadway week in 2002, but 2011 was the first fully organized modern Broadway Week and that year the promotion featured only 16 shows over 12 days. Fifteen years later, the event has more than doubled in scope. Broadway Week Winter 2026 now stands as a benchmark of the promotion’s evolution — a 23-day celebration of theater that combines affordability, accessibility, and excitement at a time of year when Broadway needs it most.

For audiences, it’s the ultimate opportunity to experience Broadway’s biggest shows at the lowest prices. For the industry, it’s proof that even in the coldest months of the year, Broadway continues to shine as the heart of New York’s entertainment scene.