Long-Anticipated, Ground-Breaking Pulitzer Prize-Winning Play Cost of Living Finally Puts Tickets on Sale After Suffering Delays Caused By The Laissez-Faire Marketing Approach of Non-Profit Producer, Manhattan Theatre Club (MTC)
Tickets For Cost of Living Finally Available - If You Are A Subscriber
Tickets for the Cost of Living, Martyna Majok’s Pulitzer Prize-winning play, are finally available to purchase after a long delay and now a very short window before the show actually begins in previews at the Samuel J. Friedman Theatre.
American Express Card Members get early access to tickets from August 1, 2022 thru Tuesday August 8, 2022 at 10:00am. Tickets then go on sale to Audience Rewards Members on August 8, 2022 through August 16, 2022. Tickets will finally go on sale to the general public on August 16, 2022. This is less than one month before the actual start of the show and significantly reduces show exposure.
Short Ticket Window Is Becoming More Common For Non-Profit Theatre
The shorter ticket window is becoming typical for non-profit theatre as they often have little motivation to actually sell any tickets, as the art is often their top priority.
MTC subscribers are the first in line to get any tickets before the general public gets any access to purchase. In the case, they are also rewarding members of the Audience Rewards program with early purchase. Audience Rewards is actually owned by The Shubert Organization. Then the general public finally gets access to any remaining tickets.
Non-profit Broadway theatre may be sending a message that do not want new audiences at their shows, especially the unwashed masses.
The Cost of Living begins Broadway previews at the Samuel J. Friedman Theatre on Tuesday, September 13, 2022 ahead of an official opening on Monday, October 3, 2022.
Gregg Mozgala and Katy Sullivan Reprise Acclaimed Roles
The Manhattan Theatre Club announced that the cast members will be Gregg Mozgala, Katy Sullivan, along with the additional cast members Kara Young, and David Zayas. Mozgala and Sullivan reprise their performances from the play’s acclaimed 2017 Off Broadway production.
2018 Pulitzer Award Winning Play
Cost of Living won the 2018 Pulitzer Prize and follows the relationships between a graduate student with cerebral palsy and his female caregiver, and between a quadriplegic woman and her ex-husband.
The Pulitzer committee described Cost of Living as an “honest, original work that invites audiences to examine diverse perceptions of privilege and human connection through two pairs of mismatched individuals: a former trucker and his recently paralyzed ex-wife, and an arrogant young man with cerebral palsy and his new caregiver.”
Brian Sellers at Manhattan Theatre Club
Brian Sellers, the Assistant Director of Marketing at Manhattan Theatre Club did not return calls and emails for comment for this story.