Posted on March 30, 2017
Broadway can be alluring to celebrities who fancy themselves to be great actors, directors, or producers on the Great White Way. The reality is that Broadway can be a very tough industry in which to excel, and the difference between a total success or abject failure can be just a few percentage points. Those who may not have the cojones to actually get on the Broadway stage eight times a week (and the discipline to continue this for many months) have the opportunity to be involved at other levels. One of the more popular ways for a big celebrity to become involved in a Broadway show is as producer. Although this role brings little risk to their brand in terms of critical response, it can be a huge risk if they become an investor, which is often the case. Every year, many quality Broadway shows close due to not earning enough ticket revenue to cover their costs. Putting on a show is an expensive proposition, and finding a way to consistently get audience members in seats can be a significant struggle. When a celebrity fantasizes about contributing to Broadway, it can come in many forms, but typically as a show producer. The venture usually does not result in success. Below are some of the many examples of celebrities trying their hand in Broadway ventures, and how those ventures ultimately turned out. Most have become cautionary tales.