Posted on November 11, 2012
Of course the hallmark of the Thanksgiving parade remains the massive balloons and parade floats that make their way along the parade route from the Upper West Side down to 34th Street. But performances from Broadway shows add a little musical spark to the proceedings. Given the broadcast's enormous national ratings, this gives the featured shows tremendous exposure to potential ticket buyers. Bring It On in particular, which has struggled to fill seats, is likely to enjoy a box office boost due to its on-air performance.
