This Is Our Youth began previews this week, earning just over half of its gross potential across seven performances. The overall industry saw a large decrease, even the biggest musical hits.

This week’s notable movements on Broadway are:

“This Is Our Youth” Off To Moderate Start

The Kenneth Lonergan Play This Is Our Youth started previews this past week, performing almost a full week of seven performances. From those seven shows, the production grossed $365,614, which represents 58.20% of the show’s gross potential. This is not excellent, but it is not bad given that the show has only just begun previews. Starring Michael Cera, Kieran Culkin, and Tavi Gevinson, the cast is indeed made up of some household names, but time will tell whether these young stars are box office gold, or just recognizable faces. This show is also one of the first new plays to open in this fall season, and Broadway theatregoers may not have yet become aware that new shows are beginning to premiere. In a few weeks, it will become clear whether this play will have legs this fall season.

An Overall Poor Week for Broadway

In the week ending August 24, 2014, the entire Broadway industry grossed $22,786,507, which was a decrease of $1,521,238 from the week prior. It is the case that some shows closed and others opened, but generally it can be discerned that theatregoers are adjusting to the transition between the summer and fall season. With the weather still hot and many vacationers still traveling, the summer musical fare is still doing much better financially than new plays such as “This Is Our Youth.” After Labor Day on September 1, 2014, we will likely start to see an increase in interest in plays and a slight decrease in some of the larger summer blockbuster musicals such as The Lion King and Wicked, as New Yorkers and tourists alike return home.

Even the Big Musicals Saw a Drop

This week, The Lion King earned $1,955,396, which was a decrease of $253,086 from the week prior. Similarly, Wicked earned $1,795,268, which marks a decrease of $231,434 from the week before. In addition, The Book of Mormon earned $1,606,698, which was a decrease of $152,722 from the week prior. Therefore, even the biggest musical hits saw a lessening of interest in the week ending August 24, 2014. Nevertheless, each of these three earned at least 99% of their gross potential if not higher, so they can still rightly be called bonafide hits. The following are the Broadway ticket sales numbers for the week ending August 24, 2014: Broadway Show Ticket Analysis 8-24-14
Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $898,629 7,332 101.05% $122.56
ALADDIN $1,512,983 13,777 99.95% $109.82
BEAUTIFUL $1,282,410 8,088 98.54% $158.56
BULLETS OVER BROADWAY $630,257 8,995 68.98% $70.07
CABARET $814,620 6,706 93.87% $121.48
CHICAGO $569,511 7,045 81.54% $80.84
CINDERELLA $609,004 8,305 59.29% $73.33
HEDWIG AND THE ANGRY INCH $648,738 6,175 87.60% $105.06
IF/THEN $688,053 8,433 80.41% $81.59
JERSEY BOYS $804,364 8,050 81.94% $99.92
KINKY BOOTS $1,131,425 10,423 91.49% $108.55
LADY DAY AT EMERSON’S BAR & GRILL $511,741 4,425 92.69% $115.65
LES MISÉRABLES $886,074 9,254 82.10% $95.75
MAMMA MIA! $750,128 8,572 91.90% $87.51
MATILDA $1,091,719 11,452 99.97% $95.33
MOTOWN THE MUSICAL $979,849 10,372 86.03% $94.47
NEWSIES $878,556 9,285 97.94% $94.62
ONCE $425,535 5,619 66.32% $75.73
PIPPIN $614,901 7,309 92.29% $84.13
ROCK OF AGES $315,426 3,666 78.60% $86.04
THE BOOK OF MORMON $1,606,698 8,752 102.63% $183.58
THE LION KING $1,955,396 13,608 100.06% $143.69
THE PHANTOM OF THE OPERA $1,019,608 11,447 89.15% $89.07
THIS IS OUR YOUTH $365,614 5,772 77.72% $63.34
WICKED $1,795,268 14,077 97.27% $127.53
Totals: $22,786,505 216,939 87.97% $102.73
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014