Broadway Show Ticket Sales Analysis for the week ending 03/10/2013 where Kinky Boots struts its stuff


BROADWAY TICKET REVENUE RISES There was an uptick in total Broadway ticket sales this week, with earnings rising from just a little above 17 million last week to $18,085,583.

KINKY BOOTS STRUTS ITS STUFF So far Kinky Boots, which boasts a score by pop songstress Cyndi Lauper, is looking like one of the more promising new musicals of the season. It began previews last week and enjoyed 100% attendance, and still saw an impressive 96.84% of the theater filled this week. The actual ticket earnings are not nearly as good, coming in at $66.06 average paid admission this week, but so far there has been strong buzz indicating that the show is a crowd pleaser.

MATILDA, BREAKFAST, AND VANYA DEBUT The musical Matilda, a hot property coming in from London, and the play Breakfast at Tiffany's both began preview performances on Broadway this week. Good word-of-mouth from the West End production helped fill Matilda to 96.10% capacity, with an average paid admission of $77.15. Breakfast at Tiffany's, based on the Truman Capote story, didn't start off quite as well, earning just $57.05 per ticket, but 81.05% attendance isn't bad for a new play. Another newcomer, Vanya and Sonia and Masha and Spike, saw a disappointing average admission of $54.79, but a healthy 88.66% of the theater filled.

The following are the Broadway ticket sales numbers from the week ending March 10, 2013:
Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANN $337,687 6,536 73.41% $51.67
ANNIE $790,117 9,786 71.62% $80.74
BREAKFAST AT TIFFANY’S $349,270 6,122 81.05% $57.05
CAT ON A HOT TIN ROOF $660,694 6,799 61.41% $97.18
CHICAGO $545,066 7,208 83.43% $75.62
CINDERELLA $1,107,158 11,973 100.85% $92.47
HANDS ON A HARDBODY $170,194 5,983 73.11% $28.45
JERSEY BOYS $817,456 7,952 80.94% $102.80
KINKY BOOTS $637,690 9,653 96.84% $66.06
LUCKY GUY $1,109,678 8,256 99.78% $134.41
MAMMA MIA! $696,102 8,788 74.27% $79.21
MATILDA $634,789 8,228 96.10% $77.15
NEWSIES $827,419 8,616 90.13% $96.03
NICE WORK IF YOU CAN GET IT $636,493 7,321 63.59% $86.94
ONCE $908,016 8,242 97.38% $110.17
ROCK OF AGES $429,530 4,386 94.04% $97.93
SPIDER-MAN TURN OFF THE DARK $1,023,945 11,926 77.24% $85.86
THE BOOK OF MORMON $1,650,407 8,752 102.63% $188.57
THE LION KING $1,567,729 13,093 97.59% $119.74
THE MYSTERY OF EDWIN DROOD $352,386 5,894 73.38% $59.79
THE PHANTOM OF THE OPERA $864,609 11,178 87.06% $77.35
VANYA AND SONIA AND MASHA AND SPIKE $305,840 5,582 88.66% $54.79
WICKED $1,663,310 14,330 99.02% $116.07
Total $18,085,583 196,604 85.37% $88.52
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com