Broadway Show Ticket Sales Analysis w/e 11/23/2014

New Show: “Honeymoon In Vegas”

On November 18, 2014, Honeymoon in Vegas began previews at the Nederlander Theatre. With music and lyrics by Jason Robert Brown (Parade, Bridges of Madison County), a book by Andrew Bergman, and based off the motion picture of the same name, this musical is directed by Gary Griffin and choreographed by Denis Jones.

The musical stars Tony Danza, Rob McClure, Brynn O’Malley, and Matthew Saldivar. In its first week of previews, it played seven performances and brought in a preliminary weekly gross of $366,136.

Heavy Discounting In Opening Week

This is really not that spectacular, given that the show has the potential of bringing in $983,218, so that represented only 37.24% of the show’s gross potential. With a top ticket price of $233.00, the average paid admission was $69.24, demonstrating a heavy amount of discounting.

It is a shame that a maestro composer such as Jason Robert Brown has time and again resorted to working on movie to musical adaptations, which are meant to be commercial but don’t even succeed in that regard.

An Overall Slow Week For Broadway

In the week ending November 23, 2014, the entire Broadway community saw an overall increase in gross sales of $261,421. That is barely a move at all, but on an individual sow basis, all but 13 saw a decrease in sales.

Other than Honeymoon in Vegas, which began previews and thus increased from zero, the highest increase was seen by The Lion King, which brought in $1,711,467, representing an increase of $183,478 from the week prior.

Slight Increases For Big Name Shows

Increases were also seen by The River, Cabaret, Wicked, Cinderella, and Aladdin. Still, these increases were slight in comparison with their potential grosses. The following week, which included the Thanksgiving holiday weekend, ended up being much stronger.

However, this week was a slow gearing up for the impending holidays, which are sure to make a difference in the otherwise slow winter season. As tourists flock to New York, these numbers will be sure to increase.