Guide and Tips to Buying Broadway Show Tickets: How To Buy Broadway Tickets The Best Way
Never Buy More Than 2 Broadway Tickets in the Same Row
Buying just two Broadway tickets is a pretty easy thing to do, but when you are buying 3, 4, 5 or more tickets you need to be smart about which tickets you choose. It is far better to buy sets of tickets, each behind the other for quite a few reasons.
Selecting seats in a long line, or row, will always suffer from the person at the end of the row having a less-than-stellar experience compared to the others. Broadway theatres are small and unlike stadiums, or larger venues, seat position is critical for a good view on Broadway.
Dividing The Group Up
To maximize the experience, ticket buyers should consider dividing the group up and having the others sit behind each other. This affords the group the opportunity to control the view, by moving taller and shorter people around, so everyone can see. You would never be able to do this if it is a group of random strangers in front or behind.
It also means that the group can communicate much better with each other as they are in front and behind one another. In a long row, members of the group can only whisper to the person sitting next to them.
Never Buy Group Tickets Online
The fees that Telecharge (The Shubert Organization) and Ticketmaster charge are outrageous.
These organization do so little work and yet get huge fees for it. Obviously it does not affect a ticket buyer too much if it is just a couple of tickets, but any more than four tickets and the fees become astronomical. All these fees can be removed when ticket buyers buys their tickets directly at the box office of the theatre.
In 2018 Ticketmaster was charging fees for the Radio City Christmas Spectacular that were actually higher then the discounted ticket price. The discount ticket price for balcony seats were $19.50 and the fees per ticket were $24.95. Fees were waived for box office transactions.
Telecharge and the Shubert Organization are not much better with Charles Flateman at the helm. Ticket buyers have long accused the organization of potential collusion. Its somewhat reasonable that something like that could be expected in the duopoly of the Broadway ticket business where competition does not exist.