Free Fundraiser Charity Donation for Broadway Shows in New York City and how to get them


A popular fundraising idea for charities and other non-profit entities in the New York City area, is to request free Broadway tickets from Broadway theaters and raffle them off to raise funds for a good cause. Sometimes the tickets are used in a tricky tray, a silent auction, a dutch auction or a raffle with the provider of the tickets getting an honorable mention in the charity's program in return.

This charitable act is a noble gesture, but often one that bears little fruit for all the parties involved. The first problem is that there are far too many worthwhile charities out there, there are far too many pleading letters and just too much competition between each of the charities for these lucrative, yet elusive, freebie tickets.

Different Methods Of Distribution At The Event

Fundraiser's often use a Chinese auction format, which is a combination of a raffle and an auction (Its also known as penny social, tricky tray or pick-a-prize). Research indicates that it does not matter which method is used to raffle the tickets off, as all of these methods usually elicit about the same monetary return for the charity. What does matter is the quality of the buying experience and this is what people will ultimately pay for.

Getting Free Broadway Show Tickets For Your Fundraiser or Charity

Although Broadway show producers find that giving away Broadway tickets to charity can be both ethically rewarding and have a great public relations upside, it is also financially punishing for a show to do too much of it.. The logistics of giving away free tickets can be a tiresome burden, something that a show may not want to endure over the long term. Broadway show productions are very expensive to run and giving away free tickets only makes sense if the show has lots of excess ticket inventory (IE the show is not doing very well) or if the show is a huge success and wants to write off some of its profit gains. With the high cost of running a Broadway show, Broadway show producers stuck in the middle of the sales spectrum cannot easily afford to hand out free tickets to charities without it coming directly out of their own pocket. It is either top shows giving them away as tax write-offs or bottom shows trying to garner some interest and momentum, all the shows in between will pass.

When producers do give out free tickets to charities, they tend to do it with a handful of charities they are already aligned with, most notably Broadway Cares/Equity Fights AIDS (BC/EFA). Producers just cannot accommodate the multitudes of other charities out there who are requesting donations for their good causes. Frankly, given how few Broadway shows actually manage to attain that coveted smash-hit status, or even break even, you could say that most Broadway shows are charity cases themselves, because most Broadway shows are actually money-losing ventures. Any charity asking for free tickets should actually be donating food and money to the show itself, as most artists and show producers are often seen eating Ramen noodles for breakfast, lunch and dinner and often seen sleeping in the theatre as they cannot afford the sky-high rents of NYC. It is rumored that Broadway show playwrights can often be found lurking around the dark back alley ways of the Port Authority Bus Terminal just to make ends meet.

Ironically, the Broadway shows that are huge hits (and that could actually afford to give away tickets for free) are sold out so far in advance that there are scarcely any tickets available to give away anyway, unless the producer holds back some extra tickets specifically for this task. Even to that extent, the value of the tickets are so high that the show investors often complain if the show gives away tickets to any other charity than the ones that the Broadway industry is already aligned with. Broadway producers are besieged by requests every week from all kinds of charities asking for donations and after a while it becomes tedious dealing with all the requests that they get. Broadway producers should be focused on running their show, not dealing with all the unpaid charity administration as there is no profit in it for them, or their investors.

Donation Tax Form 8283

Charities now ask all ticket donors to fill out the tax form Form 8283 (Rev. December 2014) from the Department of the Treasury Internal Revenue Service which covers "Non-cash Charitable Contributions" Donors that were on the fence about giving free tickets are now even less likely to give them away when they know they have to fill out tax forms that get sent to the IRS. No good deed goes unpunished by the IRS.

Charity Volunteers Looking For Donations

Recommendation for Volunteers, Fundraiser's and Charities

Part of the problem is a lack of creativity and thought on the part of the fundraiser's themselves. Seldom does a charity take the time to think through better solutions than just "Ask everyone we can for free stuff and see what we can get". We know it is a volunteer job, but the reality is that it is not a simple task that the volunteer has taken on and it will require some creative thinking to be successful. Perhaps the person who assigned someone to this role is at fault in the first place, because they know exactly how hard it is and that is why they gave the responsibility to someone else. They were smart.

A more successful approach that some charities have adopted is to actually buy some popular Broadway tickets well ahead of the date of their fundraiser and then auction them off at their event for a higher net amount. thus creating a profit for the charity. This has worked very well in the past with great orchestra seats to Book of Mormon or other "top 3" Broadway shows like Wicked and Hamilton. Anything less than a top 3 Broadway show introduces the risk that no-one will buy or bid on the tickets because the show is just not that hot when the event rolls around.

Another example of the lack of value that a Broadway show gets by giving out charity fundraiser tickets is that tickets garnered in this manner will often go unused, which annoys pretty much everyone on the production side. They did all this effort to give the tickets away for free and then the person who wins/buys the tickets fails to actually turn up. Also Broadway producers do not really care if they are featured in the program that is circulated that night at the charity event, because, lets face it, no-one is reading that crappy program that they give out, yet they think it is some great accolade. If you want to appeal to Broadway show producers you are going to have to provide something of greater value than a line entry in a program that no-one-ever reads, it is probably better to save the trees. We could make suggestions here to help with the task, but isn't that exactly what you are supposed to be doing? It seems that everyone who reads this article wants to get impressive results, with minimal effort in this volunteer role, that often goes thankless. Maybe you did not ask for this job, but the reality is that you are now doing it, so either do it well or not at all. It's your job to come up with creative solutions, so get to it!

Most fundraisers will find that they have better success coming up with creative ideas, using personal contacts (who will be much more likely to take your plea to heart than a random stranger receiving a "To Whom It May Concern" letter), and, in some cases, a willingness to spend money in order to make money, may yield much better results than just blanketing the Broadway producers of New York City with generic requests for free tickets for your charity. A thousand other lazy fundraisers have already done that and the producers did not respond positively to them either. It is time for fundraisers to think outside the box and change their tired approach. You know what the task is, so now go and solve it with some creative thinking and some novel ideas, because your charity needs you!

I have to run off now as the mailman just arrived with a ton of charity begging letters, now where's my shredder?