Broadway Show Ticket Sales Analysis w/e 11/4/2012

The total ticket revenue for Broadway shows this past week experienced an extremely sharp decrease, dropping from the already lower-than-usual $20,083,783 to an alarmingly low $13,578,724.  Broadway normally sells $22 Million in ticket inventory, so it was a loss of $9.5 Million in just one week. This Broadway sales decrease was of course no surprise, since Hurricane Sandy necessitated the cancellation of all Broadway shows on Monday and Tuesday, with some shows also cancelling performances on Wednesday.

Even once performances re-started, Broadway had many other post-storm troubles to contend with.  Airport closures and delayed flights kept tourists away for a few days (though many hopeful Broadway shows did offer special discounts to draw stranded tourists out of their hotel rooms), and the over-crowded and only partially running public transit system kept many locals from visiting Times Square.

The Book of Mormon finally beat out The Lion King on total ticket revenue for the week, though it likely has Hurricane Sandy to thank since The Lion King was one of the few Broadway shows that cancelled performances on Wednesday.  These two popular musicals, along with Wicked (which came in 2nd place among the top three earners), were the only Broadway shows to bring in over $1 million this past week–an impressive feat given the fact that New York City didn’t even have much working public transit for half of the week.

A number of shows weren’t even able to crack the $200,000 mark when it came to total sales:  An Enemy of the People, Bring It On, Cyrano de Bergerac, Peter and the Starcatcher, Scandalous, The Mystery of Edwin Drood, and The Performers.  Having just begun preview performances last week when the impending arrival of Hurricane Sandy was already starting to cause problems on Broadway, The Performers has had the misfortune to begin during a far-from-ideal time.  But though the Broadway comedy featuring Henry Winkler only filled its theater to 58.14% capacity with an average paid admission of $42.76 last week, good buzz may help it see better numbers next week, when it has its official opening night.

The following are the Broadway ticket sales numbers from the week ending November 04, 2012:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
AN ENEMY OF THE PEOPLE $142,175 2,756 61.14% $51.59
ANNIE $638,714 9,048 77.49% $70.59
BRING IT ON THE MUSICAL $198,918 3,416 42.68% $58.23
CHAPLIN $256,337 3,915 53.52% $65.48
CHICAGO $350,888 4,553 70.26% $77.07
CYRANO DE BERGERAC $123,220 2,138 41.95% $57.63
EVITA $642,500 6,515 80.83% $98.62
GLENGARRY GLEN ROSS $744,703 5,135 95.89% $145.02
GRACE $219,878 2,894 38.32% $75.98
JERSEY BOYS $651,908 6,288 85.34% $103.67
MAMMA MIA! $541,421 6,198 68.96% $87.35
MARY POPPINS $465,738 6,627 61.46% $70.28
NEWSIES $539,986 5,977 83.36% $90.34
NICE WORK IF YOU CAN GET IT $445,632 4,945 49.09% $90.12
ONCE $783,614 6,614 89.31% $118.48
PETER AND THE STARCATCHER $185,508 3,599 49.53% $51.54
ROCK OF AGES $365,178 3,545 86.87% $103.01
SCANDALOUS $117,402 3,772 46.50% $31.12
SPIDER-MAN TURN OFF THE DARK $810,685 8,082 69.79% $100.31
THE BOOK OF MORMON $1,332,221 7,658 102.63% $173.96
THE HEIRESS $373,615 4,837 72.66% $77.24
THE LION KING $1,121,501 8,862 88.07% $126.55
THE MYSTERY OF EDWIN DROOD $130,347 4,044 58.30% $32.23
THE PERFORMERS $149,584 4,023 53.36% $37.18
THE PHANTOM OF THE OPERA $505,593 6,852 71.15% $73.79
WAR HORSE $362,566 4,234 56.58% $85.63
WHO’S AFRAID OF VIRGINIA WOOLF? $212,620 2,767 58.97% $76.84
WICKED $1,166,275 10,149 80.15% $114.92
Total:  $13,578,724 149,443 67.65% $83.74
Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012
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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher