Broadway Show Ticket Sales Analysis w/e 09/04/2016

This week’s notable movements on Broadway are:

“Holiday Inn” Begins and “Les Misérables” Ends

In the week ending September 4, 2016, Holiday Inn, the New Irving Berlin Musical began previews.  In this first partial week of four performances, the show brought in $165,392, which represents just 34.0% of its gross potential.  The show will officially open on October 6, 2016, which leaves an entire month to build momentum.  After all, this is why previews were designed: to allow shows to work out their kinks before critics come in and publish their reviews, which is when word of mouth can really begin.  At least, that’s how it used to be.  In this age of so much media, critical response is less important, and marketing and general world of mouth can often begin well before the reviews are released.  Therefore, if a show is doing as poorly as Holiday Inn, even in the very first partial week, it is not a good sign for box office figures to come.  On the other hand, Les Misérables had a very different story this past week.  On September 4, 2016, the revival concluded its run, which had begun on March 4, 2014 and officially opened on March 23, 2014.  The production was a success, running for a total of 1,024 performances in addition to 22 previews, although that does not come close to the success of the original production of Les Misérables, which ran from 1987 to 2003.  Still, in its final week, the box office saw an upsurge, demonstrating that audience members were sorry to see the show go so soon.  Its final weekly gross was $1,326,559, which represents 113.1% of its gross potential.  With a top ticket price of $225, the average paid admission was $118.34, and the audience was filled up to 99.4% on average across the eight performances.  The show brought in over one million dollars in the final five weeks of the run, demonstrating lasting interest in the show’s final weeks, although it only brought in over 100% of its gross potential in the final week.

“Beautiful” Breaks Even in a Very Unlikely Coincidence

Each week, some shows bring in more than they did the week before, and some bring in less, and this a helpful way to track whether interest in a show is building or waning.  However, this past week, Beautiful: The Carole King Musical did something miraculous.  It brought in exactly as much money this past week as it did the week before – to the dollar.  In the week ending September 4, 2016, as well as the week ending August 28, 2016, Beautiful brought in $749,762, which represents 74.5% of its gross potential.  While the producers may have greatly preferred that the show increased in box office rather than miraculously staying the same, it is still worth noting this coincidence.  This past week was a very successful one for Broadway overall, with only three of the 26 shows currently running experiencing a decrease in ticket sales; these were Aladdin, Wicked, and The Lion King, all with negligible decrease and excellent weekly grosses.  Still, Beautiful has defied the odds once again.  A small-scale musical with an overly general title, Beautiful has managed to stay afloat through difficult Broadway slump weeks ever since it began previews on November 21, 2013.  Although the consecutive identical grosses may be nothing more than a coincidence, it may also be kismet: a sign that Beautiful has a lot of life in it left.

The following are the Broadway ticket sales numbers for the week ending September 4, 2016:Broadway show ticket analysis chart

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
3 ALADDIN $1,474,318 13,331 96.49% $110.59
25 AN ACT OF GOD $346,584 4,141 68.74% $83.70
12 AN AMERICAN IN PARIS $695,947 9,286 69.13% $74.95
14 BEAUTIFUL $749,762 7,229 88.07% $103.72
8 CATS $896,620 8,795 91.38% $101.95
21 CHICAGO $519,960 6,503 75.27% $79.96
19 FIDDLER ON THE ROOF $606,551 8,017 58.71% $75.66
24 FUN HOME $408,655 5,232 88.38% $78.11
1 HAMILTON $2,054,058 10,753 101.75% $191.02
26 HOLIDAY INN $165,392 2,885 72.13% $57.33
23 JERSEY BOYS $484,471 5,681 57.83% $85.28
15 KINKY BOOTS $651,253 7,239 63.54% $89.96
5 LES MISÉRABLES $1,079,999 11,193 99.30% $96.49
13 MATILDA $760,932 9,389 81.96% $81.05
16 ON YOUR FEET! $686,375 7,531 57.90% $91.14
10 PARAMOUR $553,423 6,519 68.77% $84.89
7 SCHOOL OF ROCK $956,314 9,742 81.45% $98.16
20 SOMETHING ROTTEN! $552,302 7,534 70.23% $73.31
6 THE BOOK OF MORMON $1,239,369 8,670 101.67% $142.95
17 THE COLOR PURPLE $649,028 6,906 82.14% $93.98
18 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $531,908 6,987 85.79% $76.13
22 THE HUMANS $517,072 6,850 82.73% $75.48
2 THE LION KING $1,933,277 13,454 99.16% $143.70
11 THE PHANTOM OF THE OPERA $810,486 9,165 71.38% $88.43
9 WAITRESS $878,241 7,727 92.43% $113.66
4 WICKED $1,458,862 11,960 82.73% $121.98
Totals $23,361,025 224,722 83.19% $99.89

Broadway ticket sales raw data are provided courtesy of The Broadway League. All other data, text, opinion, charts and commentary are copyright © 2016

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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