Escape to Margaritaville has announced that it will play its final Broadway performance on July 1, 2018 after earning no Tony nominations and mediocre reviews.
Negative Reviews for this Jimmy Buffett Musical
On February 16, 2018, Escape to Margaritaville began performances at the Marquis Theatre, where it had its opening night on March 15, 2018. As of this past week, the producers have announced the show’s closing date: July 1, 2018. Like most musicals, the show began optimistically with an open-ended run. The investors were banking on Jimmy Buffett’s successful track record of energizing his fanbase for a variety of endeavors: music concerts, restaurants, business ventures, and Broadway seemed like a logical next frontier. Prior to arriving in New York, the show played an out-of-town tryout in four cities: La Jolla, Chicago, New Orleans, and Houston. When it came time for the big leagues, the Broadway reviews were less than ecstatic. Jesse Green of the New York Times remarked that the show makes “getting sloshed on Broadway” easier than ever, but that “you still have to see the show.” Franck Scheck from The Hollywood Reporter called it “the theatrical equivalent of sipping on a frozen drink while lying on a beach chair in the blazing sun.” Joe Dziemianowicz from the New York Daily News remarked that it “may fit the bill if you’re in the mood for a breezy but dopey diversion,” and Nick Maslow from Entertainment Weekly stated that it “was designed for Baby Boomers…who want to sing along to that hit they listened to while getting stoned on the beach in the ’70s.” Basically, all critics agreed that some level of inebriation would improve the viewing experience. Unfortunately for the Broadway theatergoing audience, that was not sufficient enticement to make the show a commercial hit.
Shut Out from Tony Awards, and Slippery Box Office
Not only has the show been a tough sell with audiences and critics alike, but the Tony Awards committee neglected to recognize the show with even a single nomination. This lack of attention has not been helping the dire situation at the box office. In the last week of reported figures, the week ending May 27, 2018, Escape to Margaritaville brought in a weekly gross of $578,330, which is its lowest gross to date in a full performance week. That revenue represents just 32.99% of the show’s gross potential. With a top ticket price of $247.00, the average paid admission was $78.72, and the audience capacity was filled up to 56.5% of its potential. It doesn’t help that the Marquis Theatre is on the larger side of the spectrum of Broadway houses, seating up to 1,612 people per performance. Therefore, this skews the potential numbers to be even lower than they otherwise would be. Nevertheless, the show’s capitalization was in the realm of $15 million, which is in the mid to high range for a musical, so without any real momentum at the box office, the idea of entering profits seems to be somewhat of a pipe dream. Nevertheless, Buffett’s fanbase is well-established all over the country, and the urban nexus of New York City is not necessarily the place where this show was ever going to shine brightest. Following the final Broadway performance on July 1, 2018, Escape to Margaritaville will launch a national tour, beginning at Rhode Island’s Providence Performing Arts Center in October 2019. Featuring a book by Greg Garcia and Mike O’Malley and directed by Tony winner Christopher Ashley, Escape to Margaritaville features the songbook of Jimmy Buffett, with songs including “License to Chill,” “It's Five O'Clock Somewhere,” “It’s My Job,” “Why Don't We Get Drunk,” “We Are the People Our Parents Warned Us About,” “Margaritaville,” and “Cheeseburger in Paradise.”