Broadway Show Ticket Sales Analysis w/e 10/12/2014

This week’s notable movements on Broadway are:

“Curious Incident” Seeing a Major Boost from Good Reviews

The Curious Incident of the Dog in the Night-Time, the latest transfer from the National Theatre in London, opened on October 5, 2014 to extremely positive notices. In last week’s ticket sales analysis, it was not yet clear whether these reviews would have a strong impact on ticket sales, but with an additional eight performances underway since opening night, it is clear that they have. In the week ending October 12, 2014, this show brought in a weekly gross of $769,927, which was an increase of $268,735 from the week before. This higher gross represents 80.49% of the show’s gross potential, having filled 97.3% of the total 8,144 seats across the eight performances. Whereas there is still room for growth, this significant increase demonstrates that ticketbuyers are reading reviews and word of mouth is spreading. This is unfortunately not always the case, as many a wonderfully reviewed show has still faltered at the box office. Shows from London in general, and the National Theatre in particular, however, have a way of cutting through the noise when a powerful show has crossed the Atlantic.

Overall a Strong Week for Broadway

This past week, the entire Broadway industry brought in $27,066,127, which was a significant difference of $4,579,067 from the prior week, which had only brought in $22,487,060. This steep increase is most likely accounted for by the fact that many of the new fall plays are beginning to open, which leads to a lot of press coverage. As the fall season continues to gear up, the industry should continue to see healthy sales. However, much of the steep increase also stems from higher sales of long running musicals that are keeping up their momentum. For example, the highest increase was seen by Wicked, which earned $399,953 more this week than the week before. The next was Matilda with an increase of $379,183, followed by Aladdin at an increase of $296,300. Significant increases were also seen by If/Then, Cinderella, and Kinky Boots. As for plays, The Curious Incident of the Dog in the Night-time went up by $268,735, followed by The Real Thing at an increase of $197,456.

The following are the Broadway ticket sales numbers for the week ending October 12, 2014:

Broadway Show Ticket Sales Analysis 10-12-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $948,209 7,286 100.41% $130.14
ALADDIN $1,614,428 13,785 100.01% $117.11
BEAUTIFUL $1,411,132 8,257 100.60% $170.90
CABARET $689,019 6,083 85.15% $113.27
CHICAGO $590,152 6,804 78.75% $86.74
CINDERELLA $760,861 9,937 70.94% $76.57
DISGRACED $319,485 5,137 79.94% $62.19
HEDWIG AND THE ANGRY INCH $662,552 6,576 93.29% $100.75
IF/THEN $741,315 8,486 80.91% $87.36
IT’S ONLY A PLAY $1,173,897 8,690 101.61% $135.09
JERSEY BOYS $940,451 8,817 89.75% $106.66
KINKY BOOTS $1,376,997 10,998 96.54% $125.20
LES MISÉRABLES $814,410 8,408 74.59% $96.86
LOVE LETTERS $339,907 4,462 52.22% $76.18
MAMMA MIA! $766,485 8,882 95.22% $86.30
MATILDA $1,092,670 10,962 95.69% $99.68
MOTOWN THE MUSICAL $1,109,204 11,130 92.32% $99.66
ON THE TOWN $608,694 11,243 85.71% $54.14
ONCE $437,660 5,428 64.07% $80.63
PIPPIN $589,427 6,929 87.49% $85.07
ROCK OF AGES $373,909 4,180 89.62% $89.45
THE BOOK OF MORMON $1,739,131 8,752 102.63% $198.71
THE COUNTRY HOUSE $268,583 4,273 82.17% $62.86
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $769,927 7,926 97.32% $97.14
THE LAST SHIP $540,725 7,359 79.52% $73.48
THE LION KING $2,050,270 13,604 100.03% $150.71
THE PHANTOM OF THE OPERA $975,371 11,088 86.36% $87.97
THE REAL THING $462,063 5,507 93.02% $83.90
THIS IS OUR YOUTH $421,840 5,378 63.36% $78.44
WICKED $1,806,175 14,715 96.15% $122.74
YOU CAN’T TAKE IT WITH YOU $671,178 7,529 87.71% $89.15
Totals: $27,066,122 258,611 87.20% $100.81

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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