Broadway Show Ticket Sales Analysis w/e 10/20/2013

After Midnight Broadway MusicalMODEST DROP IN BROADWAY REVENUE
Following substantial increases in overall Broadway ticket revenue during the previous two weeks, this week saw a fairly small drop in Broadway sales, falling from $24,614,027 to $24,038,295, a difference of about half a million.

The new production After Midnight, a celebration of Harlem’s Golden Age of glamorous supper clubs and hot jazz music, began performances at the Brooks Atkinson Theatre this week and has gotten off to a very good start. Filling the theater to 97.57% capacity, the show came close to selling out, which is impressive given that it has had limited advertising and hasn’t had time to build word-of-mouth yet.  The cast, which includes Fantasia Barrino (American Idol, Broadway’s The Color Purple) and Dule Hill (TV’s Psych), has likely proven a big draw for many audience members, as well as the promise of great music by Duke Ellington and other jazz legends.

It’s a big season for William Shakespeare on Broadway, with Romeo and Juliet already playing and a new Macbeth starring Ethan Hawke yet to come.  This week saw the beginning of productions of Richard III and Twelfth Night, which are playing in repertory at the Belasco Theatre. Featuring all-male casts (both star Mark Rylance, who has impressed Broadway in plays such as Boeing Boeing and Jerusalem), live music on period instruments, and stage lighting primarily by candles, these productions aim to bring the authentic ambiance of Shakespeare’s stage to the modern era.  They had extremely good attendance in their first week of previews (97.10% capacity), with a decent average paid admission of $76.43.

A total of eight Broadway shows made over one million dollars this week. The top three — The Lion King, The Book of Mormon, and Wicked, respectively — are the usual front-runners.  The three behind them are all hits from last season, Kinky Boots, Motown, and Matilda.  After that is Betrayal, the only production from this season that earned over a million this week.  In eighth place, just barely making it into the “club” at $1,044,707, is Broadway’s longest-running musical, The Phantom of the Opera.

The following are the Broadway ticket sales numbers from the week ending October 20, 2013:

Broadway Show Ticket Sales Analysis

Show GrossGross Total Attn %Cap AvgPdAdm
A NIGHT WITH JANIS JOPLIN $397,767 4,980 92.36% $79.87
A TIME TO KILL $250,779 5,659 88.20% $44.32
AFTER MIDNIGHT $235,823 2,968 97.57% $79.46
ANNIE $708,039 9,177 80.73% $77.15
BETRAYAL $1,250,565 8,424 100.00% $148.45
BIG FISH $841,498 9,700 85.93% $86.75
CHICAGO $648,594 7,661 88.67% $84.66
CINDERELLA $789,856 9,758 69.66% $80.94
FIRST DATE $411,385 6,264 73.25% $65.67
JERSEY BOYS $967,800 9,111 92.74% $106.22
KINKY BOOTS $1,669,794 11,482 100.79% $145.43
MAMMA MIA! $894,941 10,063 83.97% $88.93
MATILDA $1,278,480 10,773 94.04% $118.67
MOTOWN: THE MUSICAL $1,464,583 12,133 100.64% $120.71
NEWSIES $803,577 9,042 95.38% $88.87
ONCE $745,326 7,216 85.17% $103.29
PIPPIN $957,303 7,930 100.13% $120.72
ROCK OF AGES $406,072 4,464 95.71% $90.97
ROMEO AND JULIET $447,953 5,619 53.25% $79.72
SPIDER-MAN TURN OFF THE DARK $856,976 10,701 84.50% $80.08
THE BOOK OF MORMON $1,767,297 8,752 102.63% $201.93
THE GLASS MENAGERIE $722,255 6,299 101.21% $114.66
THE LION KING $1,804,890 13,458 98.96% $134.11
THE PHANTOM OF THE OPERA $1,044,707 11,915 92.80% $87.68
THE SNOW GEESE $280,700 4,886 93.96% $57.45
THE WINSLOW BOY $203,093 4,862 82.13% $41.77
TWELFTH NIGHT/RICHARD III $468,429 6,129 97.19% $76.43
WICKED $1,719,816 14,256 98.51% $120.64
Totals: $24,038,295 233,682 90.36% $97.34

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2013

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher