Broadway Show Ticket Sales Analysis w/e 03/27/2016

This week’s notable movements on Broadway are:

Broadway Fares Excellently Over Easter Weekend

In the week ending March 27, 2016, Broadway continued to bring in excellent numbers across the board, continuing a positive streak that has lasted now for several weeks.  This past week, of the 34 shows currently running, the total collective gross was $31,485,175 across the industry.  This amounts to an average gross of $926,035 per show, which is exceptional indeed, especially because the three new shows this week brought in less than a half million dollars each.  In comparison to last week, which had three fewer shows running, the average went up from $859,083, demonstrating a significant increase especially in the top musicals.  The biggest jumps were seen by the two consistent top earners: Wicked and The Lion KingWicked brought in $2,532,613 this past week, which is an increase of $597,806 from the week before.  Meanwhile, The Lion King brought in $2,629,844, which is an increase of $585,743 from the week before.  Just behind these two chart toppers is Aladdin, which brought in $2,127,857, which is an increase of $557,668 from the week before.  One of the principal reasons that these three shows performed so well is that they opted to add a ninth performance this past week, aiming to capitalize on the tourist traffic due to Easter weekend.  All were successful, but of these three only Wicked brought in more than 100% of its gross potential, amounting to 126.5%.  Hamilton also continued to perform well to its scale, bringing in $1,719,570 this past week, which represents 128.8% of its gross potential.

Three New Shows: “The Father,” “American Psycho,” “Waitress”

This past week, three new shows began previews for the spring season.  First, on March 22, 2016, The Father began previews in a Manhattan Theatre Club production.  Playing seven performances in its first week, the show brought in only $163,744, which represents just 26.4% of its gross potential.  Although it stars Frank Langella and received rave reviews in Europe, The Father is tough sell on Broadway amidst all the other glitzy options.  Then, on March 24, 2016, American Psycho began previews at the Gerald Schoenfeld Theatre.  Leveraging its brand name from the successful film and novel that preceded it, American Psycho began its Broadway run with moderate promise.  In its first partial week of four performances, the musical brought in $365,186, representing 68.9% of its gross potential.  With a top ticket price of $248.00, the average paid admission was $90.04, and the audience was filled up to an average capacity of 98.4%.  Therefore, at least right out of the gate, audiences did demonstrate interest in American Psycho, but reviewers will cinch whether the musical has legs further into its run.  Finally, on March 25, 2015, the new musical Waitress began previews at the Brooks Atkinson Theatre.  With an all-female creative team, music and lyrics by five-time Grammy nominee Sara Bareilles, and starring Jessie Mueller (Beautiful: The Carole King Musical), Waitress is demonstrating financial promise.  In its first partial week of just three performances, the show brought in $425,830, which represents an astonishing 111.4% of its gross potential.  The only other shows this past week that exceeded their gross potentials were Wicked, Hamilton, and The Book of Mormon, so Waitress appears to be in good company.  With a top ticket price of $270.00, Waitress had an average paid admission of $134.29, and the audience was filled up to an average capacity of 101.1%.

The following are the Broadway ticket sales numbers for the week ending March 27, 2016:broadway show ticket analysis 3-27-1

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
3 ALADDIN $2,127,857 15,519 99.85% $137.11
31 AMERICAN PSYCHO $365,186 4,056 98.35% $90.04
16 AN AMERICAN IN PARIS $968,216 11,012 81.98% $87.92
18 BEAUTIFUL $872,074 7,628 92.93% $114.33
26 BLACKBIRD $475,196 6,223 76.71% $76.36
30 BRIGHT STAR $384,716 7,969 95.05% $48.28
20 CHICAGO $723,791 7,974 92.29% $90.77
27 DISASTER! $473,885 5,898 61.54% $80.35
33 ECLIPSED $318,920 4,027 62.76% $79.20
10 FIDDLER ON THE ROOF $1,126,634 11,201 82.02% $100.58
14 FINDING NEVERLAND $1,009,392 9,916 82.41% $101.79
25 FUN HOME $520,363 5,672 95.81% $91.74
4 HAMILTON $1,719,570 10,755 101.77% $159.89
34 HUGHIE $278,658 4,583 74.21% $60.80
21 JERSEY BOYS $713,574 8,066 82.11% $88.47
13 KINKY BOOTS $1,009,623 10,100 88.66% $99.96
11 LES MISÉRABLES $1,015,672 11,052 98.05% $91.90
8 MATILDA $1,237,341 11,393 99.45% $108.61
15 ON YOUR FEET! $992,096 9,607 73.85% $103.27
7 SCHOOL OF ROCK $1,323,673 12,130 101.42% $109.12
23 SHE LOVES ME $590,842 7,830 97.10% $75.46
32 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $358,845 2,889 100.00% $124.21
12 SOMETHING ROTTEN! $1,011,004 11,842 88.80% $85.37
5 THE BOOK OF MORMON $1,414,631 8,751 102.61% $161.65
19 THE COLOR PURPLE $819,292 7,668 91.20% $106.85
22 THE CRUCIBLE $651,186 7,233 100.24% $90.03
24 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $554,597 7,430 91.23% $74.64
35 THE FATHER $163,744 3,094 68.00% $52.92
29 THE HUMANS $395,820 4,306 93.45% $91.92
17 THE KING AND I $928,304 8,252 98.52% $112.49
1 THE LION KING $2,629,844 15,236 99.82% $172.61
6 THE PHANTOM OF THE OPERA $1,352,186 12,085 94.12% $111.89
28 WAITRESS $425,830 3,171 101.15% $134.29
2 WICKED $2,532,613 16,940 97.73% $149.50
Totals $31,485,172 291,508 90.15% $101.89

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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