She Loves Me Began Previews And Performed To Half Of Its Gross Potential At Roundabout Theatre Company’s Studio 54 Venue Overall, Broadway Took A Dip In Comparison To Last Week Containing Valentine’s Day
This Week’s Notable Movements on Broadway are:
“School of Rock” Performs Well, Overall Industry Dips
In the week ending February 21, 2016, the overall Broadway industry took a downturn, continuing a trend of fluctuation following last week’s Valentine’s Day weekend upturn. Despite this wavering where most shows brought in less this week, one musical new to this season stood out. School of Rock – the Musical, Andrew Lloyd Webber’s newest production and his first directly intended for the Broadway market before London – received excellent reviews when it opened on December 6, 2016. Despite this critical endorsement, the show has had its ups and downs at the box office.
After a phenomenal holiday period run, bringing in over 100% of its gross potential in the two consecutive weeks encompassing Christmas and New Years, the show has been in more of a slump of late, bringing in closer to 50% of its gross potential in the week during and following the winter storm causing cancelled performances. However, this past week was the first time since then that the show brought in over $1 million, with a weekly gross of $1,152,012, representing 82.01% of its gross potential. While last week was close with a gross of $999,098, this continual upswing bodes well for the musical as it enters awards season. AlthoughHamilton is an uncontested shoe-in for Best Musical, School of Rock may take home some honors that boost its box office performance through the summer.
New Show: “She Loves Me”
On February 19, 2016, the Roundabout revival of She Loves Me began previews at Studio 54. This show with a book by Joe Masteroff, lyrics by Sheldon Harnick, and music by Jerry Bock first premiered on Broadway in 1963, and has since been revived twice, making this current run its third revival and fourth production. Directed by Scott Ellis and choreographed by Warren Carlyle, She Loves Me brings together some of Roundabout’s most dependable creatives, with a cast led by Laura Benanti (Women on the Verge of a Nervous Breakdown, In the Next Room), Gavin Creel (The Book of Mormon, Hair), Jane Krakowski (“30 Rock”), Byron Jennings (Arcadia, You Can’t Take It With You), Zachary Levi (First Date), Michael McGrath (On the Twentieth Century, Nice Work If You Can Get It), and Nicholas Barasch (The Mystery of Edwin Drood).
In its first week of 4 performances, the show brought in $227,422, which represents 50.6% of its gross potential. With a modest top ticket price of $149, the average paid admission was $70.34, and the average audience capacity was filled up to 80.2%. Therefore, this production may be a successful one for Roundabout, but it is too early to tell. The show is scheduled to open on March 17, 2016, and to run for a limited engagement until June 12, 2016.
The Following are the Broadway Ticket Sales Numbers for the Week Ending February 21, 2016:
|20||A VIEW FROM THE BRIDGE||$538,668||7,460||91.33%||$72.21|
|13||AN AMERICAN IN PARIS||$799,369||9,259||68.93%||$86.33|
|8||FIDDLER ON THE ROOF||$977,198||10,873||79.62%||$89.87|
|7||ON YOUR FEET!||$1,032,021||10,002||76.89%||$103.18|
|30||OUR MOTHER’S BRIEF AFFAIR||$183,321||3,522||67.73%||$52.05|
|6||SCHOOL OF ROCK||$1,152,012||11,537||100.99%||$99.85|
|29||SHE LOVES ME||$227,422||3,233||80.18%||$70.34|
|5||THE BOOK OF MORMON||$1,365,956||8,735||102.43%||$156.38|
|10||THE COLOR PURPLE||$832,786||7,942||94.46%||$104.86|
|21||THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME||$508,935||6,515||80.00%||$78.12|
|19||THE KING AND I||$567,092||6,201||74.03%||$91.45|
|1||THE LION KING||$1,851,720||13,518||99.63%||$136.98|
|17||THE PHANTOM OF THE OPERA||$729,805||8,859||69.00%||$82.38|
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com