“Three Tall Women” Closes Out Run at All-Time High
This past week, the week ending June 24, 2018, Three Tall Women played the final week of its run. This highly acclaimed, very positively reviewed revival took home two Tony Awards, those for both Best Performance by a Leading, and by a Featured, Actress in a Play – for Glenda Jackson and Laurie Metcalf, respectively. In addition, it was nominated for the categories of Best Revival of a Play, Best Scenic Design of a Play, Best Costume Design of a Play, and Best Direction of a Play. Written by Edward Albee, Three Tall Women just concluded the run of its production directed by Joe Mantello. With such an uproarious response, the show brought in an increasing series of weekly box office grosses. As the run gathered momentum due to positive reviews and worth of mouth, the revenue increased as well. In the final week of the run, the weekly box office was the highest of the entire run. This is not only because there was an added ninth performance on the final day, but also the gross potential reflects an all-time high as well. This past week, the weekly gross for Three Tall Women was $1,275,918, which represents 121.51% of its gross potential. With an increase of $197,999 from the previous week, the average paid admission was also at an all-time high of $180.14 per ticket. With the exception of Harry Potter and the Cursed Child, this was also the highest gross of any straight play this past week. While audiences will certainly miss Three Tall Women, this outpouring of support in its final week was an excellent way to bid adieu to this fabulously received production.
On the opposite side of the chart, the biggest decrease this past week was seen by Waitress. A musical that has proven itself to have surprising longevity, Waitress has benefitted from a string of popular stars on the marquee. In turn, volatility ensues when these stars step down. On June 17, 2018, Katharine McPhee, the star of the NBC television show “Smash,” concluded her Broadway debut as the lead, Jenna, in Waitress. She had been playing the part since April 10, 2018. During this time, she also co-hosted the announcement of the Tony Award nominations, securing her spot in the public eye as a Broadway star. Previously, the role of Jenna has been played by actresses including Jessie Mueller, who originated the part, and Sara Bareilles, who composed the musical and has since stepped into the lead role on two extended occasions. Bareilles, for her part, co-hosted the Tony Awards ceremony with Josh Groban. Nevertheless, Waitress will need to scramble to find its next star if it wants to continue its journey for much longer. This past week, Waitress brought in a weekly gross of $763,427, which is a decrease of $221,800 from the week before, which was McPhee’s last week. With a top ticket price of $270.00, the average paid admission was $98.34, and the audience was filled up to an average capacity of 92.9%.