Box Office Drops Across the Board
This past week, the week ending June 3, 2018, the overall Broadway box office went down by $1,866,622, across the 34 shows currently running. The biggest decrease was seen by Springsteen on Broadway, which dropped by $477,405 to reach a weekly gross of $1,929,448, or 101.2% of its gross potential, which is the normal fluctuation to a 4 performance week down from a 5 performance week. Besides that show, the next biggest increase was seen by Hello, Dolly! which went down by $145,195 to reach a weekly gross of $844,173, or 61.6% of its gross potential. Many months after Midler has departed, but before her triumphant return to close out the run, this musical revival is losing steam. The Boys in the Band saw a decrease from its extraordinary levels, going down by $121,511 to reach a weekly gross of $881,039, or 92.1% of gross potential. The Iceman Cometh also saw a big drop of $113,193 to reach a weekly gross of $872,250, or 73.0% of gross potential. Meanwhile, Carousel went down by $111,755 to reach a weekly gross of $968,408, or 59.7% of gross potential, and Chicago went down by $98,692 to reach a weekly gross of $651,540, or 68.0% of gross potential. Overall, the per-show average went down from last week’s figure of $1,146,282 to this week’s per-show average of $1,091,381. This amounts to an average gross potential of 77.33% across the board.
After a string of progressively decreasing weekly grosses, Hamilton is catching back up. This past week, it saw the biggest box office increase of any show, going up by $136,054 to reach a weekly gross of $3,123,872, or 107.9% of its gross potential. With a top ticket price of $849, the average paid admission was $290.46, and the audience was filled up to 101.8% of its capacity on average. This also makes Hamilton the biggest earner this past week by a huge margin. Following this mega-hit’s weekly gross surpassing $3 million, the next biggest earner was The Lion King, which brought in $2,184,714, almost an entire $1 million less than Hamilton. Almost as impressive is the fact that Harry Potter and the Cursed Child Parts One and Two brought in over $2 million as well, with the figure amounting to $2,035,104. For a double-header of two plays in repertory, this is a significant sum indeed. This was the week before the week that ends in the Tony Awards, so it makes sense that the most promising contender for Best Play had a good week. Of the Best Musical contenders, the highest weekly gross this past week was earned by Frozen, which brought in $1,813,959, or 96.9% of its gross potential. Mean Girls brought in $1,537,690, or 104.6% of its gross potential, The Band’s Visit brought in $862,762, or 84.2% of gross potential, and SpongeBob SquarePants brought in $774,588, or 55.0% of gross potential. Whether these numbers are any indication of the chances of winning the most coveted award in American theatre will be revealed this upcoming Sunday night at the Tony Awards.
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