Broadway Show Ticket Sales Analysis w/e 10/19/2014

This week’s notable movements on Broadway are:

A Record-Breaking Week for “It’s Only a Play”

In a week where the majority of Broadway shows had a decreased gross from the week before, It’s Only a Play is on the up and up. This revival of a Terrence McNally play directed by Jack O’Brien is chock full of stars, including Nathan Lane, Matthew Broderick, Megan Mullaly, F. Murray Abraham, Rupert Grint, and Stockard Channing. In that light, this show is a paradigm example of movie stars selling tickets, because those tickets are selling at a phenomenal rate. In the week ending October 19, 2014, It’s Only a Play brought in $1,375,481, which is an increase of $1,173,897 from the week before. That represents 104.34% of its gross potential, with an average ticket price of $159.02 and a top ticket price of $225.00. Furthermore, that gross is a weekly record for the show, which began performances on August 28, 2014 and officially opened on October 9, 2014 to mixed reviews. Prior to this past week, the highest weekly gross for It’s Only a Play came in for the week ending September 21, 2014 at $1,277,059. The entire run for the play is supposedly close to sold out, and the show is scheduled to continue until January 4, 2015.

As the Season Progresses, a Move Away from the Summer Blockbusters

This past week demonstrated that as the weather is getting colder, there are fewer tourists flooding New York, and specifically buying tickets to the top summer musicals. In the week ending October 19, 2014, Aladdin saw a gross decrease of $176,405, The Lion King went down by $155,070, Matilda decreased by $151,064, Wicked went down by $125,326, Hedwig and the Angry Inch went down by $118,386, and Cinderella decreased by $117,091. In fact, the entire Broadway industry saw a decrease of $1,072,660. There were some shows that experienced increases in gross, such as It’s Only a Play with a remarkable increase of $201,584, On the Town with a post-opening increase of $87,877, and The Curious Incident of the Dog in the Night-time with an increase of $78,309. These are all newer fare on the Great White Way, which demonstrates an increased interest in the buying practices of local New Yorkers. These people are more aware of the recent changes in Broadway offerings, rather than continually purchasing tickets to long-running shows.

The following are the Broadway ticket sales numbers for the week ending October 19, 2014:

Broadway Show Ticket Analysis w/e 10-19-2014

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $920,334 7,319 100.87% $125.75
ALADDIN $1,438,023 13,750 99.75% $104.58
BEAUTIFUL $1,308,749 8,271 100.77% $158.23
CABARET $719,254 6,208 86.90% $115.86
CHICAGO $574,653 7,071 81.84% $81.27
CINDERELLA $643,770 8,384 59.85% $76.79
DISGRACED $352,737 6,002 81.73% $58.77
HEDWIG AND THE ANGRY INCH $544,166 5,552 91.89% $98.01
IF/THEN $627,377 7,788 74.26% $80.56
IT’S ONLY A PLAY $1,375,481 8,650 101.15% $159.02
JERSEY BOYS $860,751 8,208 83.55% $104.87
KINKY BOOTS $1,363,976 11,024 96.77% $123.73
LES MISÉRABLES $790,993 8,821 78.26% $89.67
LOVE LETTERS $319,810 4,374 51.19% $73.12
MAMMA MIA! $678,393 8,115 87.00% $83.60
MATILDA $941,606 10,815 94.40% $87.06
MOTOWN THE MUSICAL $1,074,895 10,768 89.32% $99.82
ON THE TOWN $696,571 13,079 87.24% $53.26
ONCE $448,800 5,162 60.93% $86.94
PIPPIN $536,740 6,355 80.24% $84.46
ROCK OF AGES $369,767 4,204 90.14% $87.96
THE BOOK OF MORMON $1,651,464 8,752 102.63% $188.70
THE COUNTRY HOUSE $253,441 3,933 75.63% $64.44
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $848,236 7,879 96.75% $107.66
THE LAST SHIP $575,155 7,899 74.69% $72.81
THE LION KING $1,895,200 13,414 98.63% $141.29
THE PHANTOM OF THE OPERA $935,841 10,843 84.45% $86.31
THE REAL THING $475,917 5,620 94.93% $84.68
THIS IS OUR YOUTH $409,597 5,796 68.28% $70.67
WICKED $1,680,849 14,440 99.78% $116.40
YOU CAN’T TAKE IT WITH YOU $680,921 7,506 87.44% $90.72
Totals: $25,993,464 256,002 85.85% $98.61

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

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Jennifer R Jones
With over 20 years experience in the Broadway field, including marketing, production, development and show investment, Jennifer R Jones is an all-around subject-matter-expert in the Broadway business. She lives in Manhattan with her husband and her iMac and tries to see at least five Broadway shows per week.
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