Broadway Show Ticket Sales Analysis w/e 9/8/2013

Big Fish Broadway ShowTWO MILLION DOLLAR DROP IN BROADWAY SALES
If there was any doubt that summer vacation in Broadway land is now over, one need only look at this week’s overall ticket revenue.  Total Broadway ticket sales took a dive the first week of September, dropping from $20,496,640 down to $18,374,969.  With vacationers now back home, kids returning to school, and locals concentrating on work, the Great White Way isn’t getting as much attention right now.  But as the season’s new shows start rolling out, interest should gradually pick up over the next few weeks.

BROADWAY WEEK INCREASES ATTENDANCE, BUT DROPS PARTICIPATING SHOWS REVENUE
This years Broadway week promotion of 2 for 1 tickets (A discount that no Broadway show is usually allowed to do – as dictated by the Shuberts) had a significant affect in raising attendance in a normally “soft” period, but the discounts ate into revenue, lowering total revenue by 10%. The big surprise is that 2 of the top 5 Broadway shows discounted their tickets for this annual promotion and even though they could have sold the tickets at face value, both Lion King and Wicked took the hit to drum up some promotion, not that they needed it given their track record of stellar sales. They did however, move down a notch in sales, Lion King moved from 1st place to 2nd and Wicked from 3rd place to 4th. It is anticipated that they will move back to their normal spots after Broadway Week ends, which is on September 15. Kinky Boots, Motown and The Book Of Mormon chose not to participate in Broadway Week, but given Book of Mormon’s ongoing war with ticket brokers, they probably felt that a discount ticket offer would not reach consumers and and fall into ticket brokers hands instead.

BIG FISH BEGINS PREVIEWS
Although late summer saw a few new productions opening, it isn’t until autumn that the more hotly anticipated Broadway shows start making their way to the theater district.  Big Fish, starring Norbert Leo Butz, is one of the fall’s more eagerly awaited new musicals.  In its first week, the show quite impressively filled its theater to 100.95% capacity.  Meanwhile the average admission was okay, but not great, at $69.48 per ticket.

The following are the Broadway ticket sales numbers from the week ending September 8, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPdAdm
ANNIE $595,536 8,500 74.77% $70.06
BIG FISH $383,543 5,520 100.95% $69.48
CHICAGO $587,646 7,280 84.26% $80.72
CINDERELLA $686,831 8,565 61.14% $80.19
FIRST DATE $349,853 6,005 70.22% $58.26
FOREVER TANGO $190,462 3,876 52.21% $49.14
JERSEY BOYS $785,299 8,425 85.76% $93.21
KINKY BOOTS $1,507,607 11,212 98.42% $134.46
MAMMA MIA! $726,845 8,926 74.48% $81.43
MATILDA $1,099,556 10,102 88.18% $108.85
MOTOWN: THE MUSICAL $1,277,120 10,799 89.57% $118.26
NEWSIES $666,148 7,862 82.93% $84.73
ONCE $592,222 6,603 77.94% $89.69
PIPPIN $802,535 6,869 86.73% $116.83
ROCK OF AGES $358,542 4,252 91.17% $84.32
ROMEO AND JULIET $442,142 6,227 67.44% $71.00
SOUL DOCTOR $110,717 3,515 62.59% $31.50
SPIDER-MAN TURN OFF THE DARK $790,714 9,631 76.05% $82.10
THE BOOK OF MORMON $1,692,289 8,752 102.63% $193.36
THE GLASS MENAGERIE $318,952 3,847 82.41% $82.91
THE LION KING $1,680,327 13,520 99.41% $124.28
THE PHANTOM OF THE OPERA $894,516 11,275 87.81% $79.34
THE TRIP TO BOUNTIFUL $461,684 5,676 76.28% $81.34
WICKED $1,373,885 13,339 92.17% $103.00
Totals: $18,374,969 190,578 81.90% $90.35

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher