Broadway Show Ticket Sales Analysis w/e 2/10/2013

Broadway’s overall ticket revenue dipped even further this week, dropping from the already low $16,564,311 down to $15,048,035.  Blame for the decrease can be given to winter storm Nemo, which meteorologists began hyping early in the week.  The snow began battering New York City on Friday afternoon, carrying on through the night.  Though Broadway shows weathered the storm and kept their doors open, some methods of transportation into the city experienced temporary closures and delays, making it difficult for commuters to come in to see Broadway shows.  Furthermore, the weather forecaster-inspired hysteria surrounding the winter storm most likely spooked many would-be Broadway ticket buyers into staying away from Broadway all weekend, despite the fact that the storm was effectively over by Saturday morning and public transit within the city was running just fine.

One of the more successful play revivals on Broadway this season, The Heiress ended its limited run on a high note, nearly selling out its theater at 96.65% capacity at an average paid admission of $101.04.  The production no doubt has enjoyed a boost from the fact that its two stars are both in hot properties right now — Jessica Chastain in the film Zero Dark Thirty and Dan Stevens in the popular PBS drama Downton Abbey, currently airing its third season.

The following are the Broadway ticket sales numbers from the week ending February 10, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANNIE $696,830 8,504 62.24% $81.94
CAT ON A HOT TIN ROOF $656,660 6,313 57.02% $104.02
CHICAGO $365,414 4,839 56.01% $75.51
CINDERELLA $721,654 9,268 89.22% $77.87
JERSEY BOYS $718,117 7,786 79.25% $92.23
MAMMA MIA! $478,909 6,751 57.06% $70.94
MANILOW ON BROADWAY $742,022 5,666 69.48% $130.96
MARY POPPINS $658,785 9,624 66.94% $68.45
NEWSIES $659,853 7,470 78.14% $88.33
NICE WORK IF YOU CAN GET IT $518,472 6,225 54.07% $83.29
ONCE $850,309 7,957 94.01% $106.86
PICNIC $238,562 4,199 70.93% $56.81
ROCK OF AGES $368,708 4,069 87.24% $90.61
SPIDER-MAN TURN OFF THE DARK $1,002,910 11,518 74.60% $87.07
THE BOOK OF MORMON $1,590,782 8,752 102.63% $181.76
THE HEIRESS $650,105 6,434 96.65% $101.04
THE LION KING $1,333,769 12,042 89.76% $110.76
THE MYSTERY OF EDWIN DROOD $272,735 5,734 71.39% $47.56
THE OTHER PLACE $259,979 3,844 74.61% $67.63
THE PHANTOM OF THE OPERA $684,437 9,535 74.26% $71.78
WHO’S AFRAID OF VIRGINIA WOOLF? $223,970 2,950 54.03% $75.92
WICKED $1,355,055 13,067 90.29% $103.70
Total $15,048,035 162,547 74.99% $89.78

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012

The following two tabs change content below.
Michael Tubbs

Michael Tubbs

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher