Broadway Show Ticket Sales Analysis w/e 2/3/2013

This week Broadway saw a small decrease in total ticket revenue, dipping to an overall take of $16,564,311, down from $17,182,845 the previous week. This is the lowest amount that Broadway has earned in total ticket sales since the week ending 11/4/2012, when Broadway sales were at approximately 13 and a half million due to the after-effects of the destructive
super-storm Sandy.

New York native Barry Manilow has returned to his hometown and taken over a Broadway theater for a limited engagement. The pop icon had to cancel a few performances of Manilow on Broadway due to sickness, making for a rocky start, but nonetheless he enjoyed great total sales of $796,714 at an average paid admission of $119.61. Barry Manilow does not necessarily command a huge percentage of the traditional Broadway audience, but enough “fanilows” came out to fill 81.68% of the theater.

Cat on a Hot Tin Roof has been seeing its initially strong numbers falling over the last few weeks. For a classic play revival, an average paid admission of $98.41 is perfectly respectable, but this particular revival happens to feature film star Scarlett Johansson, making it surprising that the theater was only at 66.39% capacity this week. Part of the problem is
no doubt due to the winter blues, but it also may be that Broadway is less hospitable to big stars in plays than it has been in the past, as we saw the Katie Holmes-starring Dead Accounts also bring in poor numbers last fall. Grace, starring Paul Rudd, also under-performed earlier in the season.

The following are the Broadway ticket sales numbers from the week ending February 3, 2013:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
ANNIE 821,246.00 9,870 72.23% $83.21
CAT ON A HOT TIN ROOF 723,430.50 7,351 66.39% $98.41
CHICAGO 448,439.60 6,079 70.36% $73.77
CINDERELLA 950,035.25 11,471 96.62% $82.82
JERSEY BOYS 779,681.99 8,322 84.71% $93.69
MAMMA MIA! 575,932.34 8,091 67.52% $71.18
MANILOW ON BROADWAY 796,714.00 6,661 81.68% $119.61
MARY POPPINS 708,354.50 10,232 71.17% $69.23
NEWSIES 756,382.90 8,596 89.92% $87.99
NICE WORK IF YOU CAN GET IT 656,108.00 7,914 68.75% $82.90
ONCE 922,096.93 8,301 98.07% $111.08
PICNIC 256,119.95 4,327 73.09% $59.19
ROCK OF AGES 367,947.00 4,114 88.21% $89.44
SPIDER-MAN TURN OFF THE DARK 1,008,401.75 11,995 77.69% $84.07
THE BOOK OF MORMON 1,635,426.13 8,752 102.63% $186.86
THE HEIRESS 673,936.77 7,286 95.77% $92.50
THE LION KING 1,395,073.00 12,800 95.41% $108.99
THE MYSTERY OF EDWIN DROOD 345,209.33 5,753 71.63% $60.01
THE OTHER PLACE 300,190.00 4,400 85.41% $68.23
THE PHANTOM OF THE OPERA 748,948.69 10,511 81.86% $71.25
WHO’S AFRAID OF VIRGINIA WOOLF? 275,387.50 3,942 72.20% $69.86
WICKED 1,419,249.00 14,091 97.37% $100.72
Total $16,564,311.13 180,859 82.21% $89.3186

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher