Broadway Show Ticket Sales Analysis w/e 11/18/2012

Broadway appears to be gradually recovering from the blow of Hurricane Sandy, as evidenced by the total Broadway sales revenue numbers this week, which came in at $20,881,272, up from last week’s $19,598,827.  However, this week’s revenue is still more than one million shy of the numbers we saw in the week preceding Sandy, which is troubling at a time when a burst of new Broadway shows and holiday tourists should be quickly nudging ticket sales higher.

The new David Mamet play The Anarchist began previews this week.  Though the drama can only dream of doing the numbers that the revival of Mamet’s Glengarry Glen Ross starring Al Pacino is currently seeing (Glengarry‘s theater is filling at 100.92% capacity with average ticket price at $152.96), The Anarchist had a very respectable start, selling at 73.61% capacity with an average paid admission of $80.43.  The play is likely enjoying a boost from Mamet’s well-known name, as well as having both a movie star (Debra Winger) and a Broadway icon (Patti Lupone) leading the cast.

Two of the three bottom earners last week, An Enemy of the People and The Performers, have now closed.  An Enemy of the People was a limited run for the non-profit Manhattan Theatre Club and managed to play its entire engagement, but The Performers was a commercial venture that succumbed to poor ticket sales and largely negative reviews.  Cutting their losses, the show’s producers decided to close just a few days after the play officially opened.  Meanwhile Scandalous, which has the lowest average paid admission at $23.77, plays on, but the bad reviews that the show received upon its opening this past week could mean that it is doomed.

Not only has The Lion King, once the biggest money-maker on Broadway, lost its spot at the top again this week to The Book of Mormon (Lion King earned $1,402,169, compared to Book of Mormon’s $1,620,206), but it was also beat out by Wicked, which brought in $1,598,476.  When this happened a few weeks ago, it appeared that Hurricane Sandy was to blame, but it could be that we’re seeing a downward trend for Disney’s long-running hit.

Then again, it could just be that other family-friendly competition (which is prevalent during the holiday season) such as Elf, A Christmas Story, and Annie are temporarily stealing Lion‘s thunder.  After all, the Tony-winning musical does have a 15-year track record of reigning supreme over other pretenders to the throne.

The following are the Broadway ticket sales numbers from the week ending November 18, 2012:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
A CHRISTMAS STORY $533,800 10,229 86.92% $52.18
AN ENEMY OF THE PEOPLE $110,560 3,639 70.63% $30.38
ANNIE $883,946 9,960 72.89% $88.75
BRING IT ON THE MUSICAL $475,838 6,524 61.13% $72.94
CHAPLIN $379,776 5,182 61.99% $73.29
CHICAGO $447,236 5,602 64.84% $79.83
CYRANO DE BERGERAC $284,502 5,141 88.27% $55.34
DEAD ACCOUNTS $367,170 5,007 62.03% $73.33
ELF $545,080 8,630 75.75% $63.16
EVITA $828,669 8,072 62.59% $102.66
GLENGARRY GLEN ROSS $1,157,319 7,566 100.92% $152.96
GOLDEN BOY $186,734 4,371 55.19% $42.72
GRACE $299,850 3,835 44.43% $78.19
JERSEY BOYS $892,074 8,725 88.81% $102.24
MAMMA MIA! $584,024 7,387 61.64% $79.06
MARY POPPINS $635,633 9,307 64.74% $68.30
NEWSIES $801,915 8,515 89.07% $94.18
NICE WORK IF YOU CAN GET IT $821,857 8,507 73.90% $96.61
ONCE $983,986 8,243 97.39% $119.37
PETER AND THE STARCATCHER $310,496 5,367 64.63% $57.85
ROCK OF AGES $437,407 4,268 91.51% $102.49
SCANDALOUS $147,572 6,208 75.86% $23.77
SPIDER-MAN TURN OFF THE DARK $1,112,179 11,533 74.70% $96.43
THE ANARCHIST $379,862 4,723 73.61% $80.43
THE BOOK OF MORMON $1,620,206 8,752 102.63% $185.12
THE HEIRESS $614,916 6,185 81.30% $99.42
THE LION KING $1,402,169 11,413 97.22% $122.86
THE MYSTERY OF EDWIN DROOD $329,322 6,480 80.68% $50.82
THE PERFORMERS $218,095 5,674 65.85% $38.44
THE PHANTOM OF THE OPERA $659,195 8,496 66.17% $77.59
WAR HORSE $509,747 6,167 72.11% $82.66
WHO’S AFRAID OF VIRGINIA WOOLF? $321,666 3,820 69.78% $84.21
WICKED $1,598,476 13,243 91.51% $120.70
Total:  $20,881,272 236,771 75.48% $83.28

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher