Broadway Show Ticket Sales Analysis w/e 5/24/2015

This week’s notable movements on Broadway are:

“Something Rotten!” Breaks Through to Hit Status

In the week ending May 24, 2015, the new musical Something Rotten! earned 102.71% of its gross potential, breaking through the 100% mark for the first time. Also, the show broke through the million dollar mark for the first time, bringing in $1,064,165. This show is nominated for the Tony Award for Best Musical, which has certainly helped spur an increased interest in ticket sales in anticipation of the awards. The show deals with a pair of brothers, Nigel and Nick Bottom, who live in Shakespeare’s time and are having trouble competing with him – until they invent the world’s first musical. Though Ben Brantley of The New York Times found the show to be overly sugary and falsely attempting an endless string of show stoppers, most other critics were delighted by the score and storyline. In every week since the show began previews at the end of March, it has increased its weekly gross from the week before. This past week, it took a jump of $113,747 from the week before, continuing the trend of continuous increasing. There is not much further up this gross can go, but there is still a little wiggle room, as this past week it filled the audience capacity to an average of 96.9%. The pressure is high for the Tony Awards, and this show is proving to be a strong contender, along with An American in Paris and Fun Home.

“The Visit” Barely Holding On Despite Tony Nominations

Among the four shows nominated for the Tony Award for Best Musical, Kander and Ebb’s The Visit looks least likely to win. Not only were the reviews decidedly mixed, but the box office has been stalled and gasping for breath. This past week, The Visit brought in $201,623, which represents only 26.44% of its gross potential. Among all the shows running on Broadway, this is the least percentage reached of gross potential. The second lowest percentage was achieved by Gigi, which brought in 33.98% of its gross potential. Still, The Visit is staying alive, if only to wait out the results of the Tony Awards. Chances are it will close shortly after that event. It seems that ticket buyers were barely swayed, if at all, by the Tony nomination for this show, as this week actually marks a decrease in ticket sales from the week before. The previous week, it brought in $211,430, so this week was a loss of $9,807. Since the show began previews at the end of March, it has been flip flopping around a weekly gross of approximately $200,000, the lowest yet in a full performance week being $167,410, and the highest yet being $224,289. Therefore, theatergoers are just not interested in seeing this Tony nominated musical amongst all the other choices, even though they will likely not have many more weeks to catch it.

The following are the Broadway ticket sales numbers for the week ending May 24, 2015:Broadway Show Ticket Gross Chart 5-24-15

Show Name GrossGross TotalAttn %Capacity AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $633,136 6,501 89.59% $97.39
AIRLINE HIGHWAY $172,882 3,568 71.13% $48.45
ALADDIN $1,516,242 13,786 100.01% $109.98
AN ACT OF GOD $729,982 6,639 82.49% $109.95
AN AMERICAN IN PARIS $1,349,932 13,481 100.36% $100.14
BEAUTIFUL $1,145,564 8,210 100.02% $139.53
CHICAGO $737,596 8,580 99.31% $85.97
FINDING NEVERLAND $1,107,925 11,334 94.20% $97.75
FISH IN THE DARK $1,215,229 8,719 101.57% $139.38
FUN HOME $627,641 6,006 102.84% $104.50
GIGI $457,095 7,120 64.31% $64.20
HAND TO GOD $442,073 5,478 88.70% $80.70
HEDWIG AND THE ANGRY INCH $478,538 5,321 75.49% $89.93
IT SHOULDA BEEN YOU $378,180 5,911 73.01% $63.98
IT’S ONLY A PLAY $659,426 6,650 77.18% $99.16
JERSEY BOYS $723,418 7,598 77.34% $95.21
KINKY BOOTS $1,012,506 10,057 88.28% $100.68
LES MISÉRABLES $805,027 9,797 86.91% $82.17
MAMMA MIA! $766,648 8,663 92.87% $88.50
MATILDA $941,402 10,931 95.42% $86.12
ON THE TOWN $638,515 11,431 76.25% $55.86
ON THE TWENTIETH CENTURY $621,043 5,767 99.84% $107.69
SKYLIGHT $799,055 6,414 99.97% $124.58
SOMETHING ROTTEN! $1,064,165 12,919 96.87% $82.37
THE AUDIENCE $1,158,926 7,555 100.96% $153.40
THE BOOK OF MORMON $1,551,727 8,752 102.63% $177.30
THE KING AND I $1,069,486 8,376 100.00% $127.68
THE LION KING $2,066,573 13,601 100.01% $151.94
THE PHANTOM OF THE OPERA $1,074,914 12,305 95.83% $87.36
THE VISIT $201,623 4,795 66.52% $42.05
WICKED $1,776,153 15,155 98.36% $117.20
WOLF HALL PARTS ONE & TWO $600,295 6,403 57.87% $93.75
Totals $29,304,272 285,566 89.43% $100.18

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015

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Michael Tubbs
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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