Broadway Show Ticket Sales Analysis w/e 11/25/2012

THANKSGIVING BOOSTS BROADWAY SALES
Broadway certainly has cause to be thankful this week for the very existence of Thanksgiving.  The holiday is always a hit on Broadway, when families who have gathered for the long holiday weekend find themselves looking for a festive group activity.  Due to this injection of holiday spirit, Broadway’s total ticket sales revenue shot up to $27,019,880, an enormous improvement from last week’s $20,881,272.

MILLIONAIRES ABOUND ON BROADWAY
Shows that seldom if ever get into seven digits in sales broke the million mark this week as a result of the Thanksgiving holiday.  Not surprisingly, family shows in particular profited, including A Christmas Story ($1,104,312), Annie ($1,499,879), Mary Poppins ($1,118,687), and Newsies ($1,106,383).  Even The Phantom of the Opera, Broadway’s longest-running musical by far, managed to bring in $1,125,470, despite the fact that it’s been playing for 25 years.

WICKED AND THE LION KING EXCEED TWO MILLION IN SALES
Without even completely selling out its enormous theater (the Gershwin was filled to 97.09%), tween-friendly musical Wicked managed to blow past the two million mark and take the top spot, earning a whopping $2,290,819.  The Lion King, which has held a corner on the family theater-going market for years, also was a two-millionaire, completely selling out its theater and bringing in $2,125,661.

NOT ENOUGH WEALTH TO GO AROUND
While many Broadway shows enjoyed the Thanksgiving bounty, most shows that were already struggling continued to do so.  The new musical Chaplin only filled 57.31% of its theater, though its average paid admission was a respectable $77.86.  Scandalous‘ attendance was shockingly low, as the Kathie Lee Gifford-penned musical only filled 33.28% of its theater.  Having Katie Holmes as its star didn’t help the new play Dead Accounts sell more than $61.51% of its theater, but its average paid admission of $81.06 wasn’t bad for a play.  Plays in general (e.g. Cyrano, Golden Boy, The Anarchist) didn’t do too well, as they aren’t very popular with the holiday crowd.

The following are the Broadway ticket sales numbers from the week ending November 25, 2012:

Broadway Show Ticket Sales Analysis

Show Name GrossGross TotalAttn %Cap AvgPaidAdm
A CHRISTMAS STORY $1,104,312 11,963 87.74% $92.31
ANNIE $1,499,879 12,899 94.40% $116.28
BRING IT ON THE MUSICAL $577,305 7,493 70.21% $77.05
CHAPLIN $373,040 4,791 57.31% $77.86
CHICAGO $675,747 7,472 86.48% $90.44
CYRANO DE BERGERAC $344,631 5,375 92.29% $64.12
DEAD ACCOUNTS $402,460 4,965 61.51% $81.06
ELF $997,145 10,192 79.53% $97.84
EVITA $1,012,795 8,758 67.91% $115.64
GLENGARRY GLEN ROSS $853,737 5,419 101.20% $157.55
GOLDEN BOY $164,198 4,459 56.30% $36.82
GRACE $320,199 3,897 45.15% $82.17
JERSEY BOYS $1,009,048 8,483 86.35% $118.95
MAMMA MIA! $862,275 9,841 82.12% $87.62
MARY POPPINS $1,118,687 12,633 87.88% $88.55
NEWSIES $1,106,383 9,559 99.99% $115.74
NICE WORK IF YOU CAN GET IT $877,412 8,733 75.86% $100.47
ONCE $1,166,784 8,503 100.46% $137.22
PETER AND THE STARCATCHER $540,463 5,841 70.34% $92.53
ROCK OF AGES $496,583 4,144 88.85% $119.83
SCANDALOUS $194,511 3,631 33.28% $53.57
SPIDER-MAN TURN OFF THE DARK $1,779,777 13,152 85.18% $135.32
THE ANARCHIST $317,201 4,462 69.54% $71.09
THE BOOK OF MORMON $1,801,672 8,752 102.63% $205.86
THE HEIRESS $505,468 5,127 67.39% $98.59
THE LION KING $2,125,661 13,417 100.01% $158.43
THE MYSTERY OF EDWIN DROOD $370,869 5,946 74.03% $62.37
THE PHANTOM OF THE OPERA $1,125,470 12,239 95.32% $91.96
WAR HORSE $701,152 6,885 80.51% $101.84
WHO’S AFRAID OF VIRGINIA WOOLF? $304,196 3,382 61.78% $89.95
WICKED $2,290,819 14,051 97.09% $163.04
Total:  $27,019,880 246,464 79.31% $102.65

Broadway ticket sales raw data are provided courtesy of The Broadway League
All other data, text, opinion, charts and commentary are copyright © 2012 nytix.com

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Michael Tubbs - The Stats Guy

Michael Tubbs - The Stats Guy

Finance and Stats at New York Show Tickets Inc.
Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot winners and loses long before the crowd. Favorite Celebrity: Ashton Kutcher