Broadway Show Ticket Sales Analysis w/e 05/29/2016

This week’s notable movements on Broadway are:

“Hamilton” Continues to Surpass Its Own Sales Figures

This past week, the week ending May 29, 2016, Hamilton continued to demonstrate that its mega-hit status is undeniable.  Spurred on by the tourist traffic of Memorial Day weekend, Hamilton brought in its second highest weekly gross of all time, beat only by the week ending January 3, 2016, which included the New Year’s holiday.  This week, the gross was $1,917,923, which represents 143.67% of its gross potential over 8 performances.  With a top ticket price of $475.00, the average paid admission was $178.38, by far the highest of any show.  The second highest average paid admission this past week was earned by The Book of Mormon, another contemporary hit, whose average ticket price reached $154.17.  Just behind came The Lion King, with an average paid admission of $152.93, followed by Wicked, with an average paid admission of $127.33, Shuffle Along, with an average ticket price of $125.85, and Waitress, with an average ticket price of $118.43.  Hamilton has been performing extraordinarily at the box office throughout the entire duration of its run, and yet this past week it managed to increase its weekly gross by $153,115 from the week before.  Furthermore, in every week of the run so far this year, the show has fluctuated between 101.7% average audience capacity, and 101.8% average audience capacity.

Cirque du Soleil’s “Paramour” Plays Full Week for First Time

Since it began previews on April 16, 2016, Cirque du Soleil’s Paramour has been playing partial weeks fluctuating between 4 to 7 performances, while the regular full Broadway performance week is considered to have eight performances.  This past week, the week ending May 29, 2016, Paramour played 8 performances in a week for the first time.  This may have been in an effort to capitalize on the increased tourist traffic due to Memorial Day weekend.  In any case, the overall weekly gross did increase by $219,143 from last week, which had only 5 performances.  Still, the percentage reached of its gross potential significantly dropped, from 92.93% the previous week, to 62.42% this past week.  With a top ticket price of $199.00, the average paid admission was $82.07, and the average audience capacity was 90.5%.  This goes to show that even the most spectacle-based show can have difficulty filling the enormous Lyric Theatre, where shows such as Spiderman and On the Town have struggled before.  While the overall gross increased, so must have the running costs due to the increased number of performances.  Therefore, at least at this stage of word of mouth and press, these numbers show that Paramour may have a ceiling of the number of audience members who are interested in seeing the show.  With more performances, fewer tickets are sold per performance, perhaps demonstrating that this show may have a difficult time selling out full performance weeks and making back its capitalization anytime soon.

The following are the Broadway ticket sales numbers for the week ending May 29, 2016:Broadway Show Ticket Analysis chart week ending 5-29-16

# Show Name GrossGross TotalAttn %Capacity AvgPdAdm
4 ALADDIN $1,524,878 13,779 99.73% $110.67
29 AMERICAN PSYCHO $440,118 5,593 67.81% $78.69
37 AN ACT OF GOD $122,461 1,413 93.82% $86.67
13 AN AMERICAN IN PARIS $863,153 10,052 74.84% $85.87
11 BEAUTIFUL $889,409 7,851 95.65% $113.29
32 BLACKBIRD $392,758 6,523 80.41% $60.21
28 BRIGHT STAR $443,293 6,032 72.22% $73.49
22 CHICAGO $596,632 7,128 82.50% $83.70
35 ECLIPSED $295,071 3,737 58.25% $78.96
16 FIDDLER ON THE ROOF $734,036 8,505 62.28% $86.31
20 FINDING NEVERLAND $619,504 8,184 68.02% $75.70
34 FULLY COMMITTED $371,654 4,819 65.91% $77.12
33 FUN HOME $387,952 4,807 81.20% $80.71
2 HAMILTON $1,917,923 10,752 101.74% $178.38
24 JERSEY BOYS $539,847 5,966 60.73% $90.49
18 KINKY BOOTS $710,617 7,472 65.59% $95.10
15 LES MISÉRABLES $755,648 9,000 79.84% $83.96
27 LONG DAY’S JOURNEY INTO NIGHT $450,190 4,962 96.44% $90.73
14 MATILDA $822,013 9,974 87.06% $82.42
12 ON YOUR FEET! $876,630 8,663 66.60% $101.19
6 PARAMOUR $1,126,943 13,731 90.53% $82.07
7 SCHOOL OF ROCK $1,082,056 11,243 94.01% $96.24
19 SHE LOVES ME $619,602 7,207 90.09% $85.97
10 SHUFFLE ALONG, OR, THE MAKING OF THE MUSICAL SENSATION OF 1921 AND ALL THAT FOLLOWED $985,656 7,832 101.66% $125.85
17 SOMETHING ROTTEN! $728,531 9,070 68.01% $80.32
5 THE BOOK OF MORMON $1,346,049 8,731 102.38% $154.17
21 THE COLOR PURPLE $615,210 7,002 83.28% $87.86
25 THE CRUCIBLE $534,686 6,295 82.83% $84.94
31 THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME $393,329 5,345 65.63% $73.59
36 THE FATHER $246,823 3,717 71.48% $66.40
26 THE HUMANS $471,919 4,518 98.05% $104.45
23 THE KING AND I $546,476 6,399 76.40% $85.40
1 THE LION KING $2,072,450 13,552 99.88% $152.93
8 THE PHANTOM OF THE OPERA $1,026,927 11,683 90.99% $87.90
30 TUCK EVERLASTING $410,516 7,945 85.54% $51.67
9 WAITRESS $1,001,427 8,456 101.15% $118.43
3 WICKED $1,744,424 13,700 94.77% $127.33
Totals $28,706,806 291,638 82.63% $94.03

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2016 nytix.com

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Michael's passion for Broadway and statistics came together perfectly for his assignment as "Broadway Sales Analyst" at New York Show Tickets Inc. He loves to forecast future Broadway ticket sales, diagnose breaking trends and can spot Broadway show winners and losers long before the rest of the crowd. Favorite Celebrity: Ashton Kutcher
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