“On the Twentieth Century” Closes on Broadway

Tony Nominated Best Musical Revival Plays Final Performance

on the twentieth centuryKristin Chenoweth may not have won the Tony Award for Best Performance by a Lead Actress in a Musical, but she did have her moment of stardom at the Tony Awards this year. Along with Alan Cumming, Kristen Chenoweth hosted this year’s Tony Awards, but she presented the award for which she was nominated to Kelli O’Hara, for her well-deserved performance in The King and I. Kristen, on the other hand, was nominated for her performance in On the Twentieth Century, which played its final performance this past week. The show was nominated for five Tony Awards in total, also including Best Revival of a Musical (which went to The King and I), Best Performance by a Featured Actor in a Musical for Andy Karl (which went to Christian Borle for Something Rotten!), Best Scenic Design of a Musical (which went to An American in Paris), and Best Costume Design of a Musical (which went to The King and I). Still, On the Twentieth Century concludes its run on somewhat of a high note, having received fairly good reviews after its opening on March 15, 2015, and performed to satisfactory if not excellent results at the box office. At the end of its run, the show had played 144 performances, in addition to 33 preview performances.

A Fluctuating Box Office that Never Hit GoldON THE TWENTIETH CENTURY

In its final week of performances, the week ending July 19, 2015, On the Twentieth Century brought in $571,895 at the box office, which represents 69.56% of its gross potential. With a top ticket price of $229.00, the average paid admission was $98.81. Still, the overall audience capacity for the final week of eight performances averaged to 100.2%, showing that the musical had enough draw to bring in a range of theatre goers who may not have been willing to pay top dollar, but were excited to see this hilarious romp starring Kristen Chenoweth. The highest weekly gross earned by this show took place in the week ending May 24, 2015 as the Tony Awards were approaching. That week, it brought in $621,043, which represented 75.54% of its gross potential. That week, the show filled up to 99.8% of its audience capacity, again representing a fair but not insane amount of discounting. The lowest weekly gross in a full week of eight performances took place in the week ending March 8, 2015, while the show was still in previews and before it had a time to spread word of mouth through reviews. That week, the weekly gross was $364,904, which represented 46.87% of the show’s gross potential. The audience capacity was still filled up to 88.0%, showing a strong draw even in the tough times.

An Unlikely Revival that Made a Big Splash

On the Twentieth Century may not be the most well known musical in contemporary musical theatre, but it certainly is more well known now after this Roundabout Theater Company production. The show premiered on Broadway in 1978, and then was revived in 2005 for a one-night only benefit production at the New Amsterdam Theatre. However, the majority of the theatergoing public was only reminded of this show for the 2015 revival. With a book and lyrics by Betty Comden and Adolph Green, and a score by Cy Coleman, On the Twentieth Century falls into a period of musical theatre history when many great hits were made. With Kristen Chenoweth and Peter Gallagher’s excellent performances at the helm of director Scott Ellis, this show is sure to be remembered for a while longer.

The following two tabs change content below.
Jennifer Chen
Originally from Santa Fe, New Mexico, Jennifer studied Law and moved to New York City at age 24, where she still practices law and writes for abovethelaw.com. Jennifer's profession may be in the land-of-legal, but her passion is for Broadway where she can write about subjects as diverse as Broadway union contracts to show reviews.
,