Final Performance Sunday, August 9th at the Brooks Atkinson Theatre
On March 17, 2015, It Shoulda Been You began previews at the Brooks Atkinson Theatre. The official opening night took place on April 14, 2015, in time for consideration for the 2015 Tony Awards. However, the show received no Tony Awards nominations. Although they did receive the chance to perform a number from the musical at the awards ceremony, word of mouth never picked up to an adequate degree following this exposure, and ticket sales remained mediocre throughout the run. Therefore, at the end of June, it was announced that the final performance for this wedding musical with a twist would be Sunday, August 9, 2015. The show is conceived by Barbara Anselmi, with a book and lyrics by Brian Hargrove, and a musical score by Barbara Anselmi. Furthermore, the show was directed by David Hyde Pierce, who happens to be the husband of Brian Hargrove. Though he did not appear onstage, David Hyde Pierce was by far the biggest name involved with the production, as he is renowned for his acting roles in such television shows as Frasier, such films as Wet Hot American Summer and The Fisher King, and such Broadway productions as Vanya and Sonia and Masha and Spike, Curtains, and La Bête. Nevertheless, having this name behind the scenes did not boost ticket sales for the show as much as if he had been onstage.
When It Shoulda Been You opened on April 14, 2015, it received mixed reviews. Ben Brantley of The New York Times commenced his review with the single word, “Oy.” This musical comedy set at a Jewish wedding did not win over this prestigious critic, who concluded his review by stating that the latter day twist (of the gay element) did not make this cocktail of clichés any less flat. The New York Post likewise stated that the show “lacks laughs” in the headline, finding the songs disposable and the plot twist improbable. The New York Daily News gave the show two stars out of five, calling it a harmless diversion that “shoulda” been better. Marilyn Stasio in Variety found it awfully funny, but admitted that nothing was particularly clever about the show. Vulture found the show not quite dead of laughs, but rather on life support. Entertainment Weekly gave it a B-, admitting that the grande dames of this show – Tyne Daly and Harriet Harris – deserve some applause. In any case, the overwhelming sentiment of these reviews is one of disappointment, and that did not allow this show to stick around for long enough to make its money back.
Mediocre Box Office Throughout the Run
In the final week of ticket sales, the week ending August 9, 2015, It Shoulda Been You made its highest weekly gross of the run. With a gross of $494,033, the show brought in 49.85% of its gross potential, and filled up an average of 84.9% of the audience. With a top ticket price of $197.00, the average paid admission was $71.85. However, at the low point of the run, the show only brought in $272,693, which represents 27.51% of its gross potential. All in all, the show never appeared to have the makings of a box office hit. However, the show’s capitalization was fairly low compared to most shows, and though the Broadway run will not make profits, the future market for licensing this show is optimistic. With a low cost to run and a fun-loving family sentiment, It Shoulda Been You may be a top pick for regional and amateur theatre licensing, allowing the investors to make back a bit more of their money.
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