Start Date Pushed to October 23, 2018 at the Cort Theatre
On October 23, 2018, a new musical called The Prom will begin Broadway preview performances at the Cort Theatre, ahead of an opening night scheduled for November 15, 2018. This start date is two days later than the previously announced first preview date of October 21, 2018. This new musical is unusual in today’s Broadway climate, as it is not based on a film, book, or otherwise pre-existing source material. The book of the musical is written by Bob Martin and Chad Beguelin, with lyrics by Chad Beguelin, and a musical score by Matthew Sklar. Chad Beguelin is also the lyricist of Elf, and wrote the book and lyrics to Aladdin and The Wedding Singer. As for Matthew Sklar, he is also the composer behind Elf and The Wedding Singer, and is reprising his collaboration with Beguelin on The Prom. The concept for this musical was conceived by veteran producer Jack Viertel. By far the biggest name attached to the creative team of The Prom, however, is the director and choreographer: Casey Nicholaw. Among Nicholaw’s vast achievements, he is also the director and choreographer of both Aladdin and Elf, and thus has a standing collaborative relationship with Beguelin and Sklar. In addition, as director and choreographer, his further Broadway credits include Mean Girls, Tuck Everlasting, The Drowsy Chaperone, and The Book of Mormon, which he co-directed with Trey Parker and Matt Stone. As director, he is also behind All About Me and To Be or Not to Be, and as choreographer, his credits include Spamalot.
xThe story of The Prom follows the a high school in Indiana who is prohibited from bringing her girlfriend to the prom, and a group of eccentric Broadway performers who make it their mission to infiltrate the town in an earnest, misguided attempt to fight the injustice. The cast includes Brooks Ashmanskas (Sunday in the Park with George, Something Rotten!) as Barry Glickman, a Drama Desk Award Winner, Beth Leavel (Bandstand, Elf) as Dee Dee Allen, a Tony Award Winner, Christopher Sieber (La Cage aux Folles, Pippin, Matilda) as Trent Oliver, an esteemed Julliard graduate and cater waiter, Caitlin Kinnunen (The Bridges of Madison County, Spring Awakening) as Emma, a high school student banned from the prom, Isabelle McCalla (Aladdin) as Alyssa Greene, the Head of Student Council with a secret, Michael Potts (The Iceman Cometh, The Book of Mormon) as Mr. Hawkins, the high school principal (and theatre fan), and Angie Schworer (Something Rotten!, Big Fish) as Angie, a Broadway Chorine. The Prom had its world premiere from August to September 2016 at the Alliance Theater in Atlanta. At the time, Frank Rizzo from Variety said, “Don’t be surprised if The Prom gets a Broadway corsage,” and Wendell Brock from AJC said The Prom has a date with Broadway…with Dee Dee, the writers have invented a prima donna for the ages. Holy moly, [Beth] Leavel is good.” Fortunately, Beth Leavel is among the cast members reprising her role from the tryout production. The show is currently scheduled for an open-ended run. In choosing the open in the fall, the production will have a long while before the awards season can give it a pick-me-up at the box office, so it will need to get by on reviews and charm. In such competitive Broadway marketplace, without the brand recognition of so many of its rivals, The Prom will need to deliver on charm in order to stay afloat.
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