“A Bronx Tale” Off to Strong Start at the Longacre
On November 3, 2016, A Bronx Tale began previews at the Longacre Theatre. In its first partial week of three performances, the show brought in $324,821, which represents an impressive 91.6% of its gross potential. With a top ticket price of $210.00, the average paid admission was $108.60, and the audience was filled up to 95.5% of its gross potential. Fresh out of the gate, this musical is demonstrating strong potential. Based off the play of the same name, which was an autobiographical piece written and performed as a one-man show by Chazz Palminteri, this musical has been hyped for months. Due in part to the fact that it is directed by Robert De Niro, along with Jerry Zaks, the musical is proving it has a real chance to find an audience. Jerry Zaks is the much more experienced Broadway director of the two, having directed such shows as Sister Act, Losing Louie, The Caine Mutiny Court-Martial, the original play of A Bronx Tale, and the upcoming revival of Hello, Dolly! As for Robert De Niro, he is one of the biggest movie stars working today, with his acting credits including such films as Taxi Driver, Silver Linings Playbook, and Mean Streets. De Niro’s production shingle, Tribeca Productions, is also one of the main producers of A Bronx Tale, along with the Dodgers and Tommy Mottola.
The other show to begin this past week was My Love Letter to Broadway, which is a one-woman concert event by Kristin Chenoweth. This show will play a very limited engagement, with less than two full weeks of performances to conclude on November 13, 2016. In her first week of six performances, the show brought in $851,694, which represented 78.0% of gross potential. With a top ticket price of $247.00, the average paid admission was $106.96, and the audience was filled up to 88.2% of gross potential. While this does leave some room for growth in the second and final week, the opening partial week was not bad, especially given the short term of the run and the difficulty of selling a concert event on Broadway. Kristin Chenoweth is no stranger to Broadway, but this is her first one-woman show in the domain. She is best known for Broadway roles such as the original Glinda in Wicked, her Tony winning turn as Sally in You’re a Good Man, Charlie Brown, and her recent Drama Desk winning role as Lily Garland and Mildred Plotka in On the Twentieth Century. Her second week will include just five performances, even fewer than her first week, and yet it will give her a significant opportunity to show her comedic and melodic chops directly to her diehard fans.
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