Broadway Show Ticket Sales Analysis w/e 4/19/2015

By Jennifer R Jones | Posted on April 21, 2015 1:05 PM

In The Week Ending April 19, 2015, An American In Paris Made It Into The Millionaire’s Club. Wolf Hall And Something Rotten Remain Steady.

“An American In Paris” Joins The Millionaire’s Club

In the week ending April 19, 2015, An American in Paris broke through the million-dollar mark, bringing in a weekly gross of $1,149,324. With a book by Craig Lucas, this musical based on the ballet film of the same name has music and lyrics by George and Ira Gershwin.

This week’s gross is a significant increase from the week before, which brought in $826,417. However, that week had only seven performances, and this week a full eight. Nevertheless, the percentage of gross potential also reached a high, increasing from 75.58% the week before to 79.31% this past week.

Reviews Are Out

The show opened on April 12, 2015, with reviews hitting the presses the next day. Therefore, this increased audience awareness and also interest. Also, this past week reached a high in terms of audience capacity, filling up 98.3% of the audience. With a top ticket price of $223.00, the average paid admission was $91.61. Therefore, there is still some discounting, but discounts may phase out as the show continues to make its way towards hit status.

Wolf Hall, which opened on April 9, 2015, brought in a weekly gross this past week of $860,730. (That is for both shows, Parts One and Two, combined.) This is an increase of $265,972 from the week before.

“Wolf Hall” And “Something Rotten!” Remain Steady

However, the show had seen a decrease in ticket sales the following two weeks, and therefore Wolf Hall is wavering but showing positive signs in its box office returns. This past week, it reached 62.48% of its gross potential, which is comparable to its first full week, the week ending March 29, 2015, when it brought in 64.38% of its potential.

What these two weeks have in common is that one follows shortly after the beginning of the previews, and the other follows shortly after the opening night and printing of reviews. Therefore, time will tell if the show’s word of mouth continues to bring in ticket sales, or whether the show can only draw enough interest to respond in the short term to press coverage.

"Something Rotten" Will Open April 22

Furthermore, Something Rotten!, which is directed by Casey Nicholaw, continues to show a gradual steady increase. This past week, it brought in $702,924, which is an increase of $83,765 from the week before. With a top ticket price of $249.00, the average paid admission was $71.48. This show will open on April 22, 2015, and therefore it remains to be seen whether the reviews push this show from unknown territory to the next big hit of the season.

The following are the Broadway ticket sales numbers for the week ending April 19, 2015:

Show Name	GrossGross	TotalAttn	%Capacity	AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER	$624,330	6,151	84.77%	$101.50
AIRLINE HIGHWAY	$144,334	4,556	90.83%	$31.68
ALADDIN	$1,534,574	13,703	99.41%	$111.99
AN AMERICAN IN PARIS	$1,149,324	12,546	93.40%	$91.61
BEAUTIFUL	$1,045,282	7,427	90.48%	$140.74
CHICAGO	$457,461	5,776	66.85%	$79.20
DOCTOR ZHIVAGO	$464,613	8,097	78.26%	$57.38
FINDING NEVERLAND	$1,049,280	11,781	97.91%	$89.07
FISH IN THE DARK	$1,180,983	8,700	101.35%	$135.75
FUN HOME	$335,213	5,813	98.19%	$57.67
GIGI	$529,723	7,185	64.89%	$73.73
HAND TO GOD	$319,194	4,464	71.36%	$71.50
HEDWIG AND THE ANGRY INCH	$491,112	5,390	76.46%	$91.12
IT SHOULDA BEEN YOU	$350,708	6,285	77.48%	$55.80
IT’S ONLY A PLAY	$614,702	6,287	72.97%	$97.77
JERSEY BOYS	$659,295	6,545	66.62%	$100.73
KINKY BOOTS	$926,778	9,034	79.30%	$102.59
LES MISÉRABLES	$710,489	8,710	77.27%	$81.57
LIVING ON LOVE	$170,833	6,745	78.58%	$25.33
MAMMA MIA!	$634,127	7,546	80.90%	$84.03
MATILDA	$953,753	10,933	95.43%	$87.24
ON THE TOWN	$552,910	8,252	55.04%	$67.00
ON THE TWENTIETH CENTURY	$520,852	5,691	98.53%	$91.52
SOMETHING ROTTEN!	$702,924	9,834	91.67%	$71.48
THE AUDIENCE	$1,165,779	7,565	101.10%	$154.10
THE BOOK OF MORMON	$1,467,290	8,716	102.20%	$168.34
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME	$710,303	6,879	84.47%	$103.26
THE HEIDI CHRONICLES	$311,933	4,024	50.25%	$77.52
THE KING AND I	$764,035	8,376	100.00%	$91.22
THE LION KING	$1,843,463	13,187	96.96%	$139.79
THE PHANTOM OF THE OPERA	$774,420	9,607	74.82%	$80.61
THE VISIT	$212,750	5,101	70.77%	$41.71
WICKED	$1,655,749	14,065	92.73%	$117.72
WOLF HALL PARTS ONE & TWO	$860,730	7,607	68.75%	$113.15
Totals	$25,889,242	272,578	83.24%	$90.75