broadway tickets    

Broadway Tickets - How To Buy Broadway Show Tickets

Many types of Broadway Show tickets are available for purchase from various outlets

QUICKLINKS How Producers Decide On Broadway Ticket Pricing:

In New York City's Theatre District there are over 40 Broadway theatres with many amazing Broadway shows theatre productions running concurrently. The Broadway producers bring high quality, live entertainment to the masses in the form of Broadway musicals and plays. It is the task of every Broadway producer to raise as much money as possible from this production to cover their operational costs and pay back the investors. Selling as many Broadway tickets as possible, at the highest price possible is part of that strategy to recoup the investment. The revenue generated from Broadway ticket sales is used to pay the actors, writers, theatre and stagehands as well as pay back the original financial investors of the show. The revenue from ticket sales also supports the development of the next theatrical project, so it is critical that each Broadway show recoups its investment, otherwise they will lack financial viability and investors will dry up leading to Broadway shows not being developed.

The Broadway Ticket Pricing Strategy:

Because the Broadway producers have to raise as much money as possible, Broadway tickets are initially priced at the highest price point the market can bear. Producers look to historical sales data and current price comparisons with other shows to make a determination at what the pricing should be over time. They would like to sell all their tickets for the full or regular price to raise significant revenue, but the ticket buying market will only tolerate that for the very top shows. They also try to cut out Broadway ticket brokers by selling the very best seats in the theatre for a 'premium' price to patrons who demand the very best and are willing to pay for it.

Producers Are Careful To Avoid Damaging Regular and Premium Broadway Ticket Sales

The regular and premium priced seats are only a fraction of the overall ticket buying public and so there are only a finite number of tickets that can be sold through this mechanism. Broadway producers have to resort to other sales techniques to create momentum and interest in their tickets. This is where the "Discount Broadway Tickets" model comes in and the producers employ a variety of different methods to sell them, with a keen eye on not damaging potential sales in the other sectors.

Broadway Ticket Buying Methods:

All existing Broadway ticket sales methods are listed below with many methods providing a discount on the ticket. The tickets for any Broadway show are either sold a discount price, at face balue or at a premium price by ticket brokers in the seconday market.
Discount Ticket Offer LIST
Ticket Lottery SCHEDULE
Ticket PRICE Comparison
Discount Ticket Codes
Face Value Tickets
Private Party Sales
Ticket Reseller Websites
Corporate Offers
The Half Price Ticket Booth
Email Ticket Offers
Cancelled Tickets
Lottery Tickets
General Rush Tickets
Student Rush Tickets
Partial View Tickets
Loyalty Programs / Audience Rewards
Broadway Week - 2 for 1 tickets
Charity Tickets
Wednesday Matinees
Starving Artist Tickets
House Seats
Group Discounts
Premium Tickets
Credit Card Exclusive Deals
Second Acting
Kids Night on Broadway
TDF Membership
Papering Services

Standing Room Only Tickets

Broadway Tickets Come In Various Forms

Ticket Codes for Discount Broadway Tickets

Broadway Ticket Discount Codes

Discount ticket codes and coupons are available for most Broadway shows and are distributed for marketing purposes to generate ticket sales and buzz for the show. This is the most popular method of getting a discount to Broadway tickets and you can get them well in advance of the show date. It is a great way to avoid the TKTS stand and most Broadway shows participate. The discount is usually up to 50% of the regular ticket price. The offer expirations can run from eight weeks to five months. Tickets are purchased in the normal way and the buyer is made aware of the exact seat location that they are buying during the transaction. Credit cards can be used and the tickets can be mailed (if there is adequate time before the show) or they can be picked up at the theatre. Tickets can also be bought directly at the theatre using the discount offer and this will avoid the Telecharge and Ticketmaster charges that are incurred from online or telephone sales with both those entities.
To see the list of current Broadway show discount offers CLICK HERE
For more information of this kind of discount see BROADWAY DISCOUNT CODES
face Value Broadway Tickets   ebay and stubhub   Broadway ticket brokers

Face Value Ticket Purchases

If no discount codes are available for a certain show, then the next best thing is buying a ticket for face value, especially if the show has a big star in it or is selling out all of its seats, there is no motivation for the producers of the show to disocunt their tickets. Face value tickets are best purchased at the box office itslef, as they often do not post all their tickets on the web and you also save on booking fees by buying directly at the box office.

Private Party and Broker Ticket Reseller Websites

Websites like and allow both "civilian" ticket holders and ticket brokers to both sell their tickets on here. The prices of tickets will be usually be higher then the face value, but once in a while people get desperate and sell below face value, especially if the show is not in the top-ten of Broadway shows. These environments are very good at establishing a "market price" on tickets, as the amount of inventory is much higher than anywhere else.

Ticket Broker Purchases

The most expensive way to buy Broadway tickets is through a ticket broker, but you are getting service that you may not have time to do yourself. You are paying for the convenience of having someone else do your research for you and that is built in to the price of the tickets. They often lack inventory themselves, so they go out to the broader market and other ticket brokers to find the right tickets for you. This is perfect for corporations who not have the time or inclination to find a cheaper ticket.
Corporate Offers   TKTS - Half Price Ticket Stand for Discount Broadway Tickets   Email Offers

Corporate Discount Programs offers reduced price Broadway show tickets to employees of approved organizations. Broadway producers can afford to be more generous in terms of discounts to these types of organizations as they do not run the risk of diluting the value of their tickets for their show or affect regular or premium priced ticket sales. The ticket prices on these types of corporate programs can vary from day to day.

TKTS Booth - Half Price Ticket Stand

Discount Broadway tickets are available at the TKTS booth run by TDF. Tickets are for the same day of purchase and it is only good for whatever tickets are left after all the discount Broadway ticket options are exhausted. There are three discount ticket stands across the City. Tourists often arrive 2 hours prior to opening and although it’s no longer a 50% discount, it is still a bargain and can be fun waiting in line.

Broadway Ticket Offers In Email

Broadway shows send out discount promotions for tickets via e-mail. There are a variety of email lists to get on to get these offers. Often, these offers are email only and the various companies are asked not to post them on a static web page, so you will need to be on the list to get the deal.
Daily deal web sites like Groupon and LivingSocial also have these types of offers but we recommend the services below.
Broadway Ticket Lottery  

Broadway Show Ticket Lottery

The top Broadway shows sell some of their best orchestra tickets at bargain prices to members of the public who turn up at the theatre for their ticket lottery on the day of the show. The prices of the tickets are between $25 and $40, but often the original ticket value can be well over $200 per ticket. The seats are often the front two rows in the orchestra rows and producers often include other unsold house seats into the ticket lottery for good measure. The ticket lottery provides value to the show itself as it rewards loyal fans and creates a great deal of good-will and buzz around the show from fans. The ticket lottery only happens on the day of the show and the odds are winning are not strong (often 250 people vying for 25 tickets), but the savings on ticket are quite substantial.Because the times of many of the ticket lotteries are split up, It is possible to do a few lotteries on the same day, which increases your odds of winning dramatically. The schedule link below identify which Broadway shows have ticket lotteries and at what time they happen.
broadway lOTTERY tickets
Lottery Schedule
General RUSH Tickets for discount Broadway Tickets   Student RUSH Tickets For Discount Broadway Tickets   Partial View Broadway Tickets

General RUSH

Started by the Broadway show Rent many years ago, rush tickets are available to anyone who has the time to go and wait on line at the theatre on the day of the show. These discount tickets are often for the top Broadway Shows. They create a marketing buzz and reward true fans of the show. They are usually very good seats and offered at around $25, on the day of the show. However, not all Broadway shows participate.
broadway rush tickets
General RUSH Schedule

Student RUSH Tickets

These discount Broadway tickets are only for full-time students. Students are allowed to buy two tickets to a Broadway show and the second person that goes with them does not have to be student. These tickets are usually around $25. These are often good seats with great views of the stage. The inventory is often not very high, so ticket availability is limited. A valid current student ID is required. These tickets must be paid for in cash and they can only be bought on the day of the show.
student rush tickets

Partial View Tickets

Because many of the Broadway theatres are over 100 years old, they weren't designed with average modern theatergoers in mind. Seats can sometimes be cramped, have poor viewing angles, physical and visual obstructions or poor audio. The show producers often recognize this failing and may discount the ticket an appropriate amount. Ticket brokers have been known to repackage these "Partial View" tickets and resell them for full price on eBay. Tickets are marked "PARTIAL VIEW."
partial view tickets
Charity Broadway Tickets   Wednesday Matinee Discount Broadway Tickets   Starving artist Discount Broadway Tickets

Charity Tickets

Specially discounted or free Broadway tickets are given to charity groups affiliated with certain agencies and other Broadway related charities. These charities then resell or auction the ticket to their members to raise proceeds for their charity. It is not always for the Broadway top shows, but these discount tickets are very well priced.
charity ticketS

Wednesday Matinee Discounts

Broadway tickets were traditionally discounted on Wednesday matinees to bring senior citizens from Long Island, Connecticut and New Jersey into the City to the Broadway shows. Now, anyone can get these discounted tickets, but the actual discount isn't that big anymore, but they often discount the top Broadway shows.

Starving Artist Tickets

Out of work actors and other "creative" types in New York City can get these kinds of discount Broadway tickets. These tickets are usually distributed through art and cultural institutions, but associate members can also get them. Participating groups include FIT, NYU Tisch School of the Arts, New York Film Academy and other NYC acting schools.
no refunds on broadway tickets   Broadway Loyalty Programs   Broadway Week

Cancelled or Refunded Tickets

Officially speaking, Broadway shows do not offer refunds on Broadway tickets. However, there are a few ways to get a ticket refunded and when they do, the tickets go back to the box office, which then has to resell them. Sometimes, they have to resort to discounting the ticket to sell it. This is most often seen with a premium ticket, which is then resold for regular ticket price. This can sometimes be a difference of hundreds of dollars in price.

Loyalty Programs / Audience Rewards

Regular theatergoers will find that there are a couple of audience loyalty programs available. Both programs provide points for every dollar spent on Broadway show tickets. The programs allow the user to use their points to get free tickets. The catch is that these discount Broadway tickets can only be used by the buyer, are not transferable and the points expire. The real-world cash value of these programs is about 1% discount.

Broadway Week - 2 for 1 Tickets

New York City and Company offers Broadway show tickets at a 2 for 1 price, which is essentially a 50% discount on tickets. This promotion runs twice a year during Broadway Week, which is set during the slowest Broadway sales periods at the end of January and late September. These ticket discounts are popular and inventory runs out quite quickly. There are also other outlets that do a 2 for 1 offer at various times of the year.
Broadway Theatre House Seats   Group Discounts - Discount Broadway Tickets   Premium Broadway tickets sold for regular price

House Seats Resold as Regular Tickets

House seats are tickets that have been reserved by the theatre for their own use. They are usually the best seats in the house and if they were sold normally, they would be classified as a premium ticket. The users of these tickets can include show producers, agency staff, actors or their families. If the curtain-up time is approaching and these tickets have not been given out, the box office will sell them at the regular ticket price, a potential savings of hundreds of dollars over the premium ticket price.
House broadway tickets

Group Discounts

Groups of 10 people or more can get discounts on Broadway tickets ranging from $5 - $20 off each ticket, even for the sold-out top shows when no other discounts are being offered anywhere.
Also, groups have a unique benefit of not having to pay for their tickets until closer to the show date, something no other Broadway patron can get. This means that groups can get the tickets first, before paying for them and then they can round up their troops to pay. Of course, if payment isn't made by an agreed date, the group tickets will be cancelled.
group discount broadway tickets

Premium Tickets Sold for Regular Price

To stop ticket brokers buying up the best tickets, Broadway producers now offer "premium tickets" which are the best seats in the theatre, with a much higher price than the regular ticket price. The only problem is that sometimes the premium seat is not sold, which means the box office will sell the ticket on the day of the performance for the regular face value, which is significantly less than premium, sometimes hundreds of dollars. If they still don't sell, they may drop the price even further, below face value, which is even more of a bargain.
premium broadway Tickets

Other Types Of Broadway Ticket Bargains

Credit Card Exclusive Broadway Offers   jim halpert and karen filippelli in New York   Kids Night on Broadway

Credit Card Exclusive Offers

Credit card companies including American Express, Visa and MasterCard leverage their relationship with the Broadway theatres and pre-reserve blocks of Broadway tickets that go on sale only to their card holders at big discounts. The programs include American Express - Preferred Seating /Presale, MasterCard Broadway Membership. The credit companies can afford to take a loss-leader on the ticket sales as it provides the appearance of exclusivity.
Credit card ticket offers

Second Acting

Much to the chagrin of Broadway Show theatre managers everywhere, Jim Halpert and his "then" girlfriend Karen Filippelli, in NBC's The Office, season three in 2007, demonstrates how to do "Second Acting" - the art of getting into a Broadway show for free during the intermission by following in the smokers as they return to the theatre. "Second Acting" can also be done by becoming friendly with the ushers, who may let you sit in a seat that was not occupied in the first act.
second acting

Kids Night On Broadway

Kids can get free tickets to kid-friendly Broadway shows on the monthly event Kids Night on Broadway. The deal is run by The Broadway League. The only catch is that the accompanying adult has to buy the full price Broadway show ticket (for the same show) to get the free ticket for a child. It's really a 50% overall discount on the ticket price masquerading as a free ticket deal. Nonetheless, it is still a bargain for families that is not to be missed and it runs every month.
Kids night on broadway tickets
TDF Theatre Development Fund   Broadway Papering Services - audience extras   Standing Room Only - SRO for Discount Broadway Tickets

TDF Membership

The TDF (Theatre Development Fund) is a non-profit organization that develops the theatrical arts and provides services to theatres, playwrights and Broadway patrons. By becoming a member, this will provide you access to discounts on Broadway tickets that are not advertised or published anywhere else. The TDF also offers discounts to Off-Broadway shows. The current cost of membership is $30 per year.

Papering Services

When Broadway shows need audience badly (a new show, a new lead in a show or even a box-office disaster), Broadway producers will turn to "papering" services to distribute free tickets to their show. The service doesn't promote these tickets online to protect the regular ticket sales from the box office, but they can fill the theatre with willing and engaged Broadway fans, who usually get the tickets for free, or pretty close to free.
Broadway Papering Services

Standing Room Only - SRO

A cheap way to see a Broadway show is to go "standing room only." You may have to stand for the whole show and there is no guarantee of getting an actual seat, but these ticket discounts are often quite large and they are for popular Broadway shows. Often seats get freed up during the show and the usher will seat you. Expect to pay around $25, its only suitable for those who can stand for two hours, so buyer beware.
sro tickets