NBC Execs Bully Celebrities To Not Appear On Competing NYC Shows

FALLON’S RATINGS SUCCESS PROMPTS NBC TO STRONG HOLD STARS

There is good news and bad news in the talk show arena.  The good news is for Jimmy Fallon.  His successful ratings have breathed new life into The Tonight Show, so much so, that NBC has begun demanding exclusivity in order for A list guests to appear on the late night program.  The bad news is that other talk shows are going to have a difficult time getting these guests to appear on their lineups.  This moratorium on appearing on other shows doesn’t only include the late night circuit but also the morning talk shows.

jimmy-fallon-jimmy-kimmel wrestle onstage at the Academy Awards 2014For Press Agents this is also bad news. Whenever a star releases a film, a book or is featured on a new television series it is typical to do a press junket.  This allows the star to be seen on as many talk shows as possible to promote their newest venture.  NBC’s proposal will alter the entire method used by press agents to get their stars media attention.  It is interesting to note that by having The Tonight Show relocated to New York City the ability for stars to appear on multiple talk shows in a short period of time increased.  When Jay Leno and Johnny Carson hosted in Los Angeles it required a cross country flight to be seen on Late Night with David Letterman.  The unusual focus of NBC’s move was not to have first rights to a star appearance but to have all rights to a star appearance.

In August a foreshadowing of this type of exclusivity was evident on The Colbert Report when Daft Punk pulled out from the show due to an appearance at the MTV Video Music Awards.  Stephen Colbert deftly skewered this type of move, noting that “once you see a band play a song you like, you obviously never want to see them again.”  The sarcasm  can be applied to  the situation with NBC.  It seems likely if you are a fan of George Clooney and he is on Jimmy Fallon you will still turn in if he is on The View.  The fact is that these shows have different demographics, which is the reason public relations personnel are keen to promote on both programs.  People who are watching at midnight are not often the people watching at 8 AM.  Therefore, NBC demand seems to be an unreasonable reach of a non-compete for artists to adhere to.

The other unknown aspect of this new exclusive demand is that no one knows what will happen to an artist if they choose to ignore the exclusivity.  Will Kim Kardashian never appear on The Tonight Show again if she goes on Late Night or The View after visiting Jimmy Fallon?  As no one knows it will land on the artist and agents to decide this issue.  Daft Punk chose not to appear on The Colbert Report but other artists may not adhere to such pressure.  Only time and the ratings will tell.

Superheroes Land in New York as TV Pilots Break Records

TV Show Production

Since taking the helm as New York State Governor in 2011, Gov. Andrew M. Cuomo has applied aggressive out-of-the-box creative thinking to the reformation and revitalization of the state’s beleaguered economic infrastructure.  In a heroic effort to sever sole financial reliance on the vilified Wall Street alliance, Cuomo has turned starry eyes to the entertainment industry for fiscal rescue, instead.  In order to attract and entice out of-state TV and Film production companies to make magic in the metropolis of NY, Governor Cuomo set the bait with virtually impossible-to-refuse tax breaks and incentives.

And he may have just pulled off a heroic coup.  Only a few short weeks ago, the governor proudly announced that mega entertainment moguls Walt Disney and Marvel Entertainment have agreed to film four exciting new live-action TV series this coming summer, right here on the nitty, gritty streets of New York City.   A projected 60 episodes will feature the four most popular superheroes from Marvel Comic’s beloved Defender series and will air on Netflix starting in 2015.

This $200 million dollar venture, which the governor’s office deems “the largest film or television production project commitment in New York State history,” is expected to infuse millions of dollars into the local and state economy, generate thousands of full and part-time industry and non-industry related jobs and provide a substantial boost to New York’s hospitality and tourism industries.  To put it this way, even the pizza delivery guy wins out.

And as if this wasn’t reason enough to celebrate, New York had already surpassed L.A. this year in the number of new TV pilots filmed on location, with a grand total of 15 (including 10 dramas and 5 comedies) compared to L.A.’s current handful.

As some Californians quake in the revelation that L.A. is no longer the end all, be all bedrock of TV and film, fingers and tongues have wagged at both coasts of the country.  Some folks have accusingly called Governor Cuomo’s tax breaks pathetic lures and Hollywood handouts, while yet others have bemoaned and criticized California Governor Jerry Brown’s resistance to taking the same innovative initiative and incentivize.

New York may be becoming Hollywood East instead of an entertainment epicenter in its own right, but Cuomo doesn’t seem to mind.

And what of The Tonight Show’s recent relocation from Burbank, CA to its swanky new studio at the infamous 30 Rock in NYC?  Well, while the new contract did include a hefty $20+ million tax break for NBC, which could not have hurt in the final decision making process, it might also pay to remember that the show actually originated in the heart of the city in the 1950’s, pre-Johnny Carson.  The move also makes sense for its new host, Jimmy Fallon, a devoted NY-native who has said he would feel “out of place” in L.A.  Hey, if he’s happy, we are likely to be happy, too.

And I bet if you asked Marvel Comics hero Daredevil how he feels about filming in New York, he’d remind you that he is Hell’s Kitchen born and raised.