Broadway Show Ticket Sales Analysis w/e 4/20/2014

This week’s notable movements on Broadway are:

THE TWO MILLION DOLLAR CLUB
Two heavy hitting shows, Wicked and The Lion King, both managed to cross the threshold into the two million dollar gross mark this past week.  Whereas grossing over one million dollars is already a significant achievement for any show, even a musical, these two crowd-pleasing musicals continue to show incredible success at the box office.  The reason is that each show played nine performances this past week, which is one higher than the usual 8.  The producers of both shows must have been aiming to capitalize on the higher tourist traffic due to spring break, as well as the finally balmy weather.  Wicked, which has now been running for over 10 years, holds the record for the highest weekly gross of all time, which was $3.2 million over nine performances in the last week of 2013. The Lion King, which has been running since fall 1997, was the highest grossing show of 2013, pulling in $97 million throughout the year.
This past week, Wicked grossed a whomping $2,769,554, which was an increase of $839,192 from the previous week.  With a top ticket price of $300, this show has not resorted to price gauging for premium tickets as much as, say, The Book of Mormon, which charges as much as $477 for premium seats, granted in a smaller theatre.  Filling its 17,352 seats to 100% capacity, Wicked earned 146.44% of its gross potential due to premium ticket pricing.  The Lion King, on the other hand, also made it into the two million dollar club, grossing $2,543,377 this past week over its nine performances, which was an increase of $628,440 from the previous week.  The Lion King had a top ticket price of only $197.50, which demonstrates restraint of the part of the show’s producers, and with an average ticket price of $166.19, the show grossed $102.54% of its gross potential.

OVERALL AN EXCELLENT WEEK
With few exceptions, every show experienced an increase in gross ticket sales in the week ending April 20, 2014.  The four shows that went down did so only slightly, all losing under $100,000 from the previous week. Hedwig and the Angry Inch grossed $68,797 less than last week, presumably due to complimentary press tickets given out in anticipation of its wildly successful opening.  Mothers and Sons, Of Mice and Men, and The Velocity of Autumn all went down a relatively small amount as well.  Overall, however, this was a hugely successful week on Broadway.

The following are the Broadway ticket sales numbers for the week ending April 20, 2014:

Broadway Show Ticket Analysis 4-20-14

Show GrossGross Total Attn %Cap AvgPdAdm
A GENTLEMAN’S GUIDE TO LOVE AND MURDER $507,224 6,201 85.46% $81.80
A RAISIN IN THE SUN $1,212,665 8,368 100.00% $144.92
ACT ONE $340,604 6,344 73.15% $53.69
AFTER MIDNIGHT $542,801 7,112 85.81% $76.32
ALADDIN $1,225,128 13,797 100.09% $88.80
ALL THE WAY $1,067,173 9,729 85.52% $109.69
BEAUTIFUL $1,027,244 8,147 99.26% $126.09
BULLETS OVER BROADWAY $974,076 11,730 89.95% $83.04
CABARET $692,319 7,094 100.42% $97.59
CASA VALENTINA $212,097 4,796 93.09% $44.22
CHICAGO $845,382 8,275 95.78% $102.16
CINDERELLA $1,412,944 13,529 96.58% $104.44
HEDWIG AND THE ANGRY INCH $815,295 7,116 100.95% $114.57
IF/THEN $1,104,188 10,372 98.89% $106.46
JERSEY BOYS $854,430 8,556 87.09% $99.86
KINKY BOOTS $1,629,283 11,341 99.55% $143.66
LADY DAY AT EMERSON’S BAR & GRILL $459,071 4,640 97.19% $98.94
LES MISÉRABLES $1,396,410 11,258 99.88% $124.04
MAMMA MIA! $950,480 9,472 101.54% $100.35
MATILDA $1,577,093 11,542 100.75% $136.64
MOTHERS AND SONS $187,192 3,355 52.29% $55.79
MOTOWN THE MUSICAL $1,179,643 11,533 95.66% $102.28
NEWSIES $1,069,367 10,756 100.85% $99.42
OF MICE AND MEN $755,158 7,508 99.96% $100.58
ONCE $681,763 7,732 91.27% $88.17
PIPPIN $882,705 7,843 99.03% $112.55
ROCK OF AGES $421,341 4,477 95.99% $94.11
ROCKY $1,022,747 10,654 87.85% $96.00
THE BOOK OF MORMON $1,689,905 8,752 102.63% $193.09
THE BRIDGES OF MADISON COUNTY $345,270 5,243 64.32% $65.85
THE CRIPPLE OF INISHMAAN $463,064 8,212 95.67% $56.39
THE LION KING $2,543,377 15,304 100.03% $166.19
THE PHANTOM OF THE OPERA $1,517,305 12,759 99.37% $118.92
THE REALISTIC JONESES $613,441 6,532 93.64% $93.91
THE VELOCITY OF AUTUMN $94,400 4,011 75.49% $23.54
VIOLET $283,182 5,879 100.12% $48.17
WICKED $2,769,554 17,352 100.00% $159.61
Totals: $35,365,319 327,321 93.11% $100.32

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com

The Lion King: First Broadway Billionaire

The Lion King Broadway MusicalNew York City is known to have an unusually high concentration of the world’s billionaires, and Broadway mainstay The Lion King can now count itself among them. Over the course of 16 years on Broadway, the Disney juggernaut has brought in over one billion dollars in cumulative gross – a first for any Broadway show.

The Lion King very recently became the fourth longest running show on Broadway, and its popularity has seldom waned during that time. Rarely offering any kind of discount, the musical (based on the Disney animated film) routinely packs the theater and tops the Broadway ticket sales charts.

With stunning direction and design from Julie Taymor, The Lion King was an instant sensation when it opened on Broadway, earning six Tony Awards, including including Best Musical (the other contenders for the Best Musical award that year were Ragtime, Side Show and The Scarlet Pimpernel). The show opened in 1997 at the New Amsterdam Theater and moved to the Minskoff Theatre in 2006, where its still runs to this day with close to 100% of its seats sold every day. Lion King is now Broadway’s fourth longest running show on in history.  The show has also enjoyed great success with many touring and sit-down productions all over the world.

Nearly 4 Million Raised for Broadway Cares

The 24th Annual Gypsy of the Year Competition took place on December 4 at the New Amsterdam Theatre, and during the event it was announced that $3,902,608 was raised for Broadway Cares/Equity Fights AIDS.  Each autumn, Broadway and Off-Broadway shows, as well as national Broadway tours, participate in six weeks of fundraising for the charity, which culminates in the Gypsy of the Year Competition, an event that gives the companies of many shows the opportunity to perform songs, dance pieces, and original comedy sketches.

Ricky Martin, Katie Holmes, and Chita Rivera were on hand to announce the top fundraisers.  The show that raised the most money for BC/EFA was the national touring company of The Book of Mormon, which brought in $478,130.  The top fundraiser on Broadway was the Tony Award-winning musical Once ($232,770), while Avenue Q ($24,940) raised the most among Off-Broadway shows.

The Lion King company was recognized as having the best onstage presentation at the event for a piece that was choreographed by Ray Mercer.  Bring It On: The Musical was the runner-up for its high-flying hip-hop number.

 

The Lion King Pop-Up Exhibit December 1-16

A first for a Broadway show, “Inside The Lion King” is an immersive, pop-up exhibit that can be seen next to Bryant Park at 42nd Street and 6th Avenue (Avenue of the Americas) from December 1st through the 16th.  The exhibit, which is free to view, gives people the opportunity to see and even interact with 86 artifacts associated with the various worldwide productions of The Lion King, including sculpted masks, handmade puppets, artisan costumes, and eye-popping sets, as well as displays of concept materials and sketches.  Items like the 13 foot tall elephant and a 17 foot tall ostrich will delight both adults and kids alike.

The “Inside The Lion King” exhibit is also designed to give visitors some great photo opportunities.  They can pose with a gigantic Wildebeest mask, next to Madame Tussaud’s wax figures of Rafiki and the villainous Scar, and they can even step into a thematic representation of the show’s most famed musical moment, “The Circle of Life”.

A series of workshops will make The Lion King even more vivid for fans.  The music, dance, design, and story elements of the Tony-winning musical will be explored in these 90-minute workshops, taking place in the morning and afternoon the weekend of December 8-9 and December 15-16.  Children over 6 and adults can participate in the workshops (all children need to be accompanied by a guardian).

Visit LionKing.com to learn more.

Autism-Friendly Broadway Performances Scheduled in 2013

TDF’s Autism Theater Initiative (ATI) has announced that it will be presenting autism-friendly performances of Broadway shows in the coming year.  These performances will be performed in a supportive environment for an audience made up of children and adults on the autism spectrum, as well as their friends and family.  The productions themselves may include slight adjustments, such as the reduction of jarring sounds or disturbing lighting effects (such as strobe lights).  The lobby of the theater will have designated quiet areas and activity areas, where autism experts will be on hand if any audience members feel the need to leave the theater during the performance.

“When we piloted this program we had a sense that there was a large audience of families in need of this service,” said Executive Director of TDF, Victoria Bailey.  “After the first performance it was clear that our presumption was true.  Watching families experience live theatre together for the first time in an environment that was safe and supportive is a truly emotional and gratifying experience.”

Four Broadway shows are currently scheduled to present autism-friendly performances in 2013:  Elf, the Musical on Saturday, January 5 at 2pm; Spider-man: Turn Off the Dark on Saturday, April 27 at 2pm; The Lion King and Newsies on Fall 2013 dates to be determined.  Tickets for the Elf performance are already on sale at www.tdf.org/elf.

The Lion King Holds Free Good Morning America Taping at Minskoff

Disney’s Broadway mega-hit The Lion King will be celebrating its 15th anniversary on Broadway on Tuesday, November 13 with a live broadcast from the Minskoff Theatre.  The popular ABC morning show Good Morning America will be broadcasting live from the theater to show a performance by The Lion King cast.

Fans of The Lion King are invited to come witness this free event.  The first 500 people who arrive at the Minskoff Theatre box office (located in the heart of Times Square at 200 W. 45th St.) by 7am on the morning of November 13 will be admitted into the theater for the broadcast.  The event will include the taping of additional program segments, prize giveaways, and light refreshments for attendees.

If you are under 18 years of age, you need to be accompanied by an adult to attend.  People will be seated on a first come, first served basis.  Find out more here:  www.facebook.com/events/163090573833839.