This weeks notable movements on Broadway are:
A RAISIN IN THE SUN OPENS IN PREVIEWS Shot out of cannon is A Raisin In The Sun, which is only three performances in and already the sell-out show of the new season. Denzel Washington stars in this redo of the Broadway favorite which averaged $144.53 in its first three days of previews.
MOTHERS AND SONS
Tyne Daly in Mothers and Sons continues to draw audiences, but is upside down with 81% of seats sold, but with an average of only $45 per ticket price – putting it the bottom two shows on Broadway.
ROCK OF AGES
Following the close of Bronx Bombers and Machinal, Rock Of Ages has moved into the bottom three Broadway show slot, their first time at this position. Their average paid admission is up on last week though, so time will tell if this can be turned around with recent TV spots that were run on local New York TV stations.
The musical story of Frankie Valli & The Four Seasons, helmed by Dodger Theatricals, that follows the rags-to-riches tale of four blue-collar kids working their way to stardom has struck a soft spot by only filling only 63.40% of their seats last week. It appears that their strategy is to keep their prices high and seats empty, which is a General Manager strategy that is likely to end with losses for investors. Once the darling of Broadway, Jersey Boys shows signs of wear and tear, by now finishing in the bottom ten position of all Broadway shows. This show may need a fresh management approach to reinvigorate ticket sales.
The following are the Broadway ticket sales numbers for the week ending March 9, 2014:
Football’s biggest event, the 2014 Super Bowl, is coming up on February 2 in East Rutherford in New Jersey. Broadway is getting in on the celebration for Super Bowl 48. Thirteen blocks of Broadway are being turned into “Super Bowl Boulevard,” and on January 29 cast members from Jersey Boys will perform on the Boulevard’s Roman Numerals Stage.
The performance, which will start at 6pm, will feature the hit musical’s star quartet of Matt Bogart, Richard H. Blake, Drew Gehling, and Joseph Leo Bwarie. The world-famous Rockettes and the Boys Choir of Harlem will also perform that day.
This isn’t expected to be the only instance of Broadway getting involved with Super Bowl mania. The cast of Rock of Ages is scheduled to perform on the Roman Numerals Stage on January 30, and again on Super Bowl Sunday outside of MetLife Stadium during the event’s official Tailgate Party. The cast of Jersey Boys are also scheduled to appear at ice hockey Classic at Yankees Stadium between the New York Rangers and New Jersey Devils and a couple of days later at the same venue when the Rangers take on the Islanders. The cast of Jersey Boys will entertain the crowd prior to the game.
Rock of Ages, Broadway’s most hard rocking musical, embraces the Fourth Annual Rocktoberfest this month with a series of special events. The show kicked off the month-long celebration on October 2 with a Military Appreciation Night that gave free tickets to 160 soldiers and veterans and offered a post-show party.
Fridays are a special day throughout October, as members of the audience attending Rock of Ages on the nights of October 5, 12, and 19 are given the chance to win free tickets to Six Flags Great Adventure Fright Fest. Sunday evening shows will also feature a giveaway, with one audience member receiving a Rock of Ages prize package.
“Culture Club Weekends” mean that on Friday and Saturday nights, Rock of Ages attendees can use their ticket stubs to gain free entry to Culture Club, New York City’s premiere ’80s dance club.
On October 23, amNewYork will give one member of the audience a prize that includes New York Yankees tickets. On October 27, a pre-matinee mixer for singles will offer a chance for metalheads to mingle.
Throughout October, the Hard Rock Cafe is offering a 10% discount to anyone who shows a Rock of Ages ticket stub.
Rocktoberfest culminates in a Fan Appreciation Night on October 29. To be considered to receive free tickets for Fan Night, click here. Until October 15, fans are invited to submit photos and stories in order to be nominated for the Rock of Ages Fan Award.
On Monday, October 2, the hit Broadway musical Rock of Ages salutes the United States military by offering 100 free tickets for that night’s performance to active duty, retired, and veteran members of the military services. Co-sponsored by U.S. Armed Forces and veterans’ issues awareness non-profit The Boot Campaign, the Military Tribute Night will also include a meet-and-greet with the cast and an invitation to a post-show party held at the B.B. King Blues Club and Grill.
One lucky veteran attending the special show will be given a mortage-free home (provided by Benchmark Mortgage and The Boot Campaign), awarded live onstage immediately following the performance. To nominate a military vet who will be at the performance for this prize, visit www.BootsRock.com.
Earlier this year, Rock of Ages and The Boot Campaign did a photo session featuring the musical’s cast in costume while wearing military boots. Go to www.BootCampaign.com to view these photos. To attend the Military Tribute Night performance of Rock of Ages on Broadway, click here and search for tickets to the October 2 show.
Stars of Broadway’s Mamma Mia Perform at Taste of Broadway 2012 at the World Financial Center New York City
United Airlines is sponsoring a free outdoor Broadway concert today, August 23, from 12:30-1:15pm in downtown Manhattan. Hosted by Tony Award winners Judy Kaye and Michael McGrath, the concert will be held at the World Financial Center Plaza, located at 220 Vesey Street (between North End Avenue and West Street).
Designed to be a sort of “sneak peek” of the upcoming annual “Broadway on Broadway” concert, a free event held right in Times Square each September, this Taste of Broadway is scheduled to feature performances from five different Broadway musicals. Though the schedule is subject to change, the shows currently on the docket are Chicago, Mamma Mia!, Nice Work If You Can Get It, Rock of Ages, and The Phantom of the Opera.
The show is being done in a bare bones format, so gone are all the great costumes and impressive sets, but what remains is the superb singing from these great Broadway actors that bring their characters to life on stage eight times a week.
Given the variety of participating Broadway shows, there will be a little something for everyone at Taste of Broadway, so it is an ideal opportunity for the downtown lunchtime crowd to enjoy a bit of music with their lunch.
Broadway in Bryant Park, the annual summer series that features lunchtime performances from Broadway and Off-Broadway shows, has an exciting schedule this month that will feature current Broadway shows alongside upcoming ones. Held from 12:30pm to 1:30pm each Thursday through August 16, these free midday concerts are ideal for midtown workers and tourists who want to enjoy Bryant Park’s beautiful lawn while watching Broadway singers perform.
On August 2, long-running Broadway musical Mamma Mia! will be showcased, along with Off-Broadway hit Silence the Musical (a hilarious parody of The Silence of the Lambs), the British farce One Man, Two Guvnors, and the forthcoming bio-musical Chaplin.
August 9 will feature another long-running favorite, Chicago, along with the Off-Broadway revival of Rent (which is closing soon, so catch it now!), the new revival of Evita, and the upcoming Broadway musical Rebecca.
The film version of the highly successful Broadway musical Rock of Agesopened this past weekend to disappointing box office sales and tepid reviews. Featuring a star-filled cast and a slew of beloved ’80s hair-band hits like “Pour Some Sugar on Me” and “Wanted Dead or Alive”, Rock of Ages seemed poised to do well, but when all was said and done, the hard-rocking movie only placed #3 at the box office, bringing in less than $15 million in ticket sales.
The exact reason for Rock of Ages‘ lackluster performance is hard to pinpoint. Some of the reviews felt the Rock of Ages movie failed to capture the silly fun and hard rock spirit of the Broadway show version (and of course the film couldn’t possibly duplicate the concert-like feel of a live show). The movie advertisements, which emphasize the more famous cast members (Tom Cruise, Catherine Zeta-Jones, Russell Brand, Paul Giamatti, etc.), are also rather misleading, since the main characters are actually played by relative unknowns. Some moviegoers may have also simply thought that the movie looked a bit too cheesy for their tastes (Alec Baldwin in a ratty-looking long wig can’t be helping matters on that front).
Perhaps the real question is whether or not ’80s music has as much mass appeal anymore, particularly to the largest movie-going demographic, young men. It’s more likely that their parents are the ones who hold a strong affection for ’80s hair metal, which would explain why Rock of Ages is a bigger success on Broadway (where middle-aged ticket buyers rule) than in movie theaters (which is more the domain of young people).