“If/Then” Concludes Its Run

Idina Menzel Led this Musical for One Year

Idina Menzel in if/then on BroadwayOn March 22, 2015, If/Then concluded its run on Broadway at the Richard Rodgers Theatre. Starring Idina Menzel as a woman named Elizabeth, the musical had been running since its first preview on March 5, 2014. It officially opened on March 30, 2014, and closes having played 401 performances on top of 29 preview performances. The major draw for this musical with book and lyrics by Brian Yorkey and music by Tom Kitt (co-writers of the Pulitzer Prize winning musical Next to Normal) was the star, Idina Menzel. It was therefore fortunate that Menzel stayed for the whole run. Menzel is very well known among Broadway diehards for her star turns as Maureen in Rent, Elphaba in Wicked, and more recently the Ice Queen in the Disney animated film Frozen. For the latter, she sang the Academy Award winning song “Let It Go,” and when she performed the song live at the awards ceremony, John Travolta memorably flubbed the pronunciation of her name, calling her “Adele Dazeem.” More than an embarrassment, this was actually beneficial for her career, enhancing her renown beyond the community of Broadway fans. It is therefore possible that this occurrence augmented interest in the musical she was starring in at the time, If/Then.

Mixed Reviews and Mixed Box Officeif/then

After the show opened in March 2014, it received mixed reviews. To make matters worse, the Tony committee failed to recognize the musical in a significant capacity, snubbing it for the nomination for Best Musical. Therefore, although the show received some early buzz and great box office weeks early on, it is understood that the show closes having failed to recoup its initial investment. The show was capitalized at $10 million, which is a mid level amount for a musical of this size. The initial box office was looking promising, partly due to the timing of the Oscar name flub right at the beginning of the run. From the first week through the week ending May 11, 2014, the musical made over $1 million in its weekly box office a total of 5 times, and the addition 5 weeks had a weekly gross in the $900,000 range. However, starting mid-May, the musical began to bring in weekly grosses in the $800,000 range, by July it was averaging $700,000, and ever since August 2014, the show has been fluctuating in weekly grosses between $500,000 and $600,000. In early November 2014, the show brought in its record low weekly gross of $404,308. Therefore, it was difficult for the musical to keep up the audience interest, especially after the mixed reviews and the Tony nomination snub.

Nevertheless, Reuniting Great Artists for a Fulfilling Experience

The creative team of If/Then was a reunion of many great shows from the past. First of all, Brian Yorkey and Tom Kitt are the musical writing duo who won a Pulitzer Prize for Next to Normal, which also won the Tony Award for Best Actress in a Lead Performance in a Musical. In addition, If/Then was produced by David Stone, and directed by Michael Greif, both of whom served those same roles on Next to Normal. On top of this, David Stone is also the wickedly successful producer of Wicked, which brought Idina Menzel great fame and acclaim. Furthermore, Michael Greif was the director of Rent, which was Menzel’s first big breakout role. Therefore, though If/Then may not have been financially successful, it was a reunion of great artists who had a very fulfilling experience playing a show for a year with great love and devotion.

If/Then Begins Previews, With Idina Menzel, But Not With Adele Dazeem

Idina Menzel in if/then on BroadwayIdina Menzel has returned to the Broadway stage for the first time in almost 10 years.  If/Then, a new musical by Tom Kitt and Brian Yorkey (the Pulitzer Prize and Tony Award winning team behind Next to Normal) began previews at the Richard Rodgers Theatre on Wednesday, March 5, 2014.  The musical is directed by Michael Greif, who first cast Idina in the role that became her big break – Maureen in Rent – and it is produced by David Stone, who mounted the production that earned her a 2004 Tony Award for Best Actress in a Musical – for playing Elphaba in Wicked.  In If/Then, she plays a woman named Elizabeth on the verge of turning 40 who, after a divorce, decides to move to New York City to make a fresh start.  The official opening will be on Sunday, March 30, 2014.

If/Then is the only new musical this spring season that is not based on pre-existing source material.  With the marketplace competition dominated by recognizable titles such as Rocky, Aladdin, Bullets Over Broadway, and The Bridges of Madison County, If/Then might have a tough time standing out.

However, national awareness of this show and its star was unintentionally heightened during this past Sunday’s Academy Awards, better known as the Oscars, broadcast, when John Travolta infamously mispronounced Idina Menzel’s name while introducing her performance of the song Let It Go from the Disney animated film Frozen.  Without displaying any sign of recognizing his error, Travolta presented her as “Adele Dazeem.”  Social media has been in an uproar about this flub ever since, and people who had never even heard of Idina Menzel now know that her name is, in fact, Idina Menzel.

Apparently, the producers of If/Then realized the benefits of this tangential publicity, as the show’s official twitter account referred to the Oscars incident by tweeting “You Know Her Name.  Idina Menzel stars in If/Then on Broadway March 5th.”  Furthermore, a less official statement, but one that is still traceable to the production team, made its way across the cybersphere.  In what appeared to be an insert from the Playbill for If/Then, a picture of Idina from the Oscars was accompanied by the text: “At this performance the role of “Elizabeth” will be played by “Adele Dazeem.””  A joke bio then followed which cited her as having played “Moritz” in Nert, followed by “Ephraima” in Wicked-ly, and referred her voice performance in the Disney animated musical Farfignugen.  (Clearly this was a play on “Maureen” in Rent, “Elphaba” in Wicked, and Frozen.)  Though the note has been confirmed not to have truly been inserted into Playbills in the theatre, it fooled many people who thought it was real.  Among others, the image was tweeted by Janet Krupin, an actress in If/Then.  As those inside the theatre’s doors were spreading the prank, it is possible that the producers were the ones behind it, taking advantage of the added exposure from Travolta’s blunder.

taye diggs and idina menzel

In any case, Idina Menzel already has a huge fan base from her vast success in her career thus far, and hopefully the show’s merits will allow it to shine at the box office.  The musical had a pre-Broadway engagement at the National Theatre in Washington, D.C. from November 5, 2013 to December 8, 2013, the reviews for which were not wildly positive.  Though critics praised Idina’s performance as well as the score, the storyline was reportedly muddled.  The musical features a “Sliding Doors” – style plot with two “what-if” scenarios played out side-by-side, as Elizabeth becomes both the characters “Liz” and “Beth.”  Audiences found this a bit difficult to follow.  Still, fixing kinks is what out-of-town tryouts are for, and hopefully the creative team has had time to refine the plot structure in the intervening months.

The story is actually not far from Idina’s own experience.  She recently separated from her husband of 10 years and Rent co-star Taye Diggs, and at age 42, she is struggling to be a mother to her four year-old son while revitalizing her Broadway career.  After attempting to develop herself as a singer-songwriter in Los Angeles in the years since Wicked, she is now ready to take on this role which is surprisingly close to her heart.  A naturally raw and vulnerable performer, audiences can expect that her character will pulsate with the truth of her own experience, not to mention the gravity-defying power of her sensational singing voice – no matter what her name is: Idina, Adele, Elizabeth, Liz, or Beth.

Broadway’s Richard Rodgers Theatre Gets $3.5 Million Renovation

Richard Rodgers TheatreThe Richard Rodgers Theatre, located on 46th Street between 7th and 8th avenues, has undergone significant renovations in preparation for its latest tenant, the new Broadway production of William Shakespeare’s tragedy Romeo and Juliet starring Orlando Bloom and Condola Rashad.

The renovation project came in at $3.5 million and was done under the supervision of EverGreene Architectural Arts. Restorers removed numerous coats of paint from the theater, bringing it back to its original color palette (the Richard Rodgers was built in 1925 and opened under the name Chanin’s 46th Street Theatre). In addition, a pair of murals were installed in the stage wall, and gold leaf has been added in various parts of the theater.

All of the theater’s seats were replaced with new ones, and, perhaps most notable for Broadway fans, the restrooms have been expanded.

Lewis Black Running On Empty Ends Today

Lewis Black concludes his very limited engagement Broadway show, Running on Empty, today.  The comedian, well known for his biting humor and furiously funny rants, only did a handful of performances at the Richard Rodgers Theatre during a two-week period.  Given his popularity and the limited number of performance, Lewis Black’s Running on Empty was a great Broadway success, selling out its seats.

Lewis Black actually began as a playwright in New York, before embarking on a career as a stand-up comedian.  He is perhaps best known for his long-running and well-loved “Back in Black” segment on Comedy Central’s The Daily Show.  He has also done some acting, voiceover, and commercial work, and regularly performs at venues around the country.

Although Lewis Black’s run on Broadway has come to an end, he is scheduled to perform Running on Empty at several other venues around the country.  See Ticketmaster.com for more information on upcoming dates and locations.