106.7 LITE FM Partners with New York Theatre
For fourteen consecutive years, the radio station 106.7 LITE FM has held an annual lunchtime summer concert series in Manhattan’s Bryant Park featuring the casts of Broadway shows. The series will begin on Thursday, July 10, 2014, and will continue for six consecutive Thursday until its final event on August 14, 2014. The Bryant Park stage is located at 6th Avenue between 40th and 42nd Streets in midtown Manhattan. The performances will begin at 12:30pm, arranged to be convenient for lunchtime entertainment, as many full-time workers in the area take their lunch break in the park on the many green tables and chairs set up around the field. In addition, the shows are broadcast live on the radio, 106.7 LITE FM.
Rocky, Wicked, If/Then, Pippin, Chicago, Les Misérables
The first three events are co-hosted by an Off-Broadway show, and all are hosted by a LITE FM personality. On July 10, the host will be Delilah, and the show will be co-hosted by Off-Broadway’s Buyer and Cellar, running in the West Village at the Barrow Street Theatre. The four musicals featured on that first show will be Rocky, Wicked, If/Then, and Stomp. The last of these is an Off-Broadway show, but still a long running musical hit. Interestingly, this show features both Wicked, which launched Idina Menzel to undeniable fame, and If/Then, in which she currently stars. On July 17, the 106.7 LITE FM host will be Helen Little, and the show will be co-hosted by the show Perfect Crime. This show will feature the Broadway shows Pippin, Chicago, and Les Misérables, as well as the Off-Broadway shows Atomic and iLuminate.
Phantom of the Opera, Cinderella, Bullets over Broadway, Rock of Ages, Once, Holler if Ya Hear Me, A Gentleman’s Guide to Love and Murder
For the third week in the series, on July 24, the 106.7 LITE FM host will be Christine Nagy, and the show will be co-hosted by the Off-Broadway show Sistas the Musical. The event will feature the Broadway shows Phantom of the Opera, Cinderella, and Bullets over Broadway as well as the Off-Broadway shows Avenue Q (once a Broadway hit, now running at New World Stages), and Piece of my Heart (not to be confused with the recent Broadway show A Night With Janis Joplin, this is a musical about the life of Bert Berns). On July 31, the event continues led by 106.7 LITE FM host Bob Bronson, and featuring the four Broadway shows Rock of Ages, Once, Holler if Ya Hear Me (the new Tupac Shakur musical), and A Gentleman’s Guide to Love and Murder, which just won the 2014 Tony Award for Best Musical.
Jersey Boys, After Midnight, Matilda, Mamma Mia!, Motown the Musical, On the Town
The penultimate event in the series will take place on August 7, hosted by Rich Kaminski. The event will feature two Broadway shows – Jersey Boys and After Midnight – as well as the Off-Broadway shows Heathers and 50 Shades! The Musical. Finally, on August 14, the series will come to a close hosted by Delilah, and featuring four Broadway shows: Matilda, Mamma Mia!, Motown the Musical, and On the Town, which will soon be running at the newly named Lyric Theatre (the former Foxwoods Theatre, where Spiderman: Turn Off the Dark was most recently running). In general, this series is a marketing event aiming to lure more radio listeners to become theatregoers, while also offering a treat to New Yorkers in the bliss of summertime.