After well over a decade of playing at the Winter Garden Theatre, the long-running smash Broadway hit Mamma Mia! will transfer to the Broadhurst Theatre (currently home to the limited-run production Lucky Guy starring Tom Hanks). The transfer is expected to take place this fall.
“I’m thrilled that we have this opportunity to move Mamma Mia! to the Broadhurst Theatre in the heart of Times Square,” stated producer Judy Craymer. “As we celebrate 12 years and 5000 performances in New York, I’m thrilled that The Shubert Organization has created this timely opportunity, which will allow us to present Mamma Mia! to delight audiences on Broadway for many years to come.”
The Broadhurst Theatre has fewer seats than the Winter Garden, which may make more financial sense for Mamma Mia! Though the musical remains popular, it has discounted its tickets for most of the show’s run, so it may benefit from playing in a smaller theater where there are fewer seats to sell. The Broadhurst also has better exposure in the high-traffic West 44th Street area of the theater district, as opposed to the Winter Garden which has less visibility to tourists given its location on the north end of Times Square.
Stars of Broadway’s Mamma Mia Perform at Taste of Broadway 2012 at the World Financial Center New York City
United Airlines is sponsoring a free outdoor Broadway concert today, August 23, from 12:30-1:15pm in downtown Manhattan. Hosted by Tony Award winners Judy Kaye and Michael McGrath, the concert will be held at the World Financial Center Plaza, located at 220 Vesey Street (between North End Avenue and West Street).
Designed to be a sort of “sneak peek” of the upcoming annual “Broadway on Broadway” concert, a free event held right in Times Square each September, this Taste of Broadway is scheduled to feature performances from five different Broadway musicals. Though the schedule is subject to change, the shows currently on the docket are Chicago, Mamma Mia!, Nice Work If You Can Get It, Rock of Ages, and The Phantom of the Opera.
The show is being done in a bare bones format, so gone are all the great costumes and impressive sets, but what remains is the superb singing from these great Broadway actors that bring their characters to life on stage eight times a week.
Given the variety of participating Broadway shows, there will be a little something for everyone at Taste of Broadway, so it is an ideal opportunity for the downtown lunchtime crowd to enjoy a bit of music with their lunch.
Broadway in Bryant Park, the annual summer series that features lunchtime performances from Broadway and Off-Broadway shows, has an exciting schedule this month that will feature current Broadway shows alongside upcoming ones. Held from 12:30pm to 1:30pm each Thursday through August 16, these free midday concerts are ideal for midtown workers and tourists who want to enjoy Bryant Park’s beautiful lawn while watching Broadway singers perform.
On August 2, long-running Broadway musical Mamma Mia! will be showcased, along with Off-Broadway hit Silence the Musical (a hilarious parody of The Silence of the Lambs), the British farce One Man, Two Guvnors, and the forthcoming bio-musical Chaplin.
August 9 will feature another long-running favorite, Chicago, along with the Off-Broadway revival of Rent (which is closing soon, so catch it now!), the new revival of Evita, and the upcoming Broadway musical Rebecca.