“Of Mice and Men” Concludes Its Run

A Magnificent Financial Success

Of Mice and Men with James Franco and Chris O'DowdThis year’s revival of John Steinbeck’s Of Mice and Men, starring James Franco, Chris O’Dowd, and Leighton Meester, concluded performances this past Sunday, July 27, 2014. Having begun performances on March 19, 2014 at the Longacre Theatre, the play officially opened on April 16, 2014. Directed by Anna D. Shapiro (Motherf**ker with the Hat), this production received moderate to positive reviews, but it succeeded in becoming a record-breaking financial hit. With a budget of $3.8 million, the play recouped its capitalization in just 12 weeks of its 19 week run. With sales doing well but not extraordinarily throughout the bulk of the run, Of Mice and Men saw a huge upsurge in box office in its final week of performances, earning $1,038,106 over the course of 8 performances. With just over 100 seats, the Longacre Theatre has never seen a gross this high; in fact, it marks the first time a show in this theatre has broken the million dollar mark.

National Theatre Live

The production also locked down another notable achievement in its final weeks. The National Theatre Live series produced by the National Theatre in London, which films live performances to be screened to 500 movie theaters around the world, has chosen Of Mice and Men as the first ever Broadway production to be filmed for its series. In fact, this is the first time a non-British production has been chosen for this prestigious scheme allowing it to be seen so accessibly worldwide. So far, the National Theatre Live series has filmed and screened 40 productions. After the final public performance on Sunday, July 27, 2014, instead of loading out of the theatre on Monday, the crew loaded in the equipment of the National Theatre. On Tuesday, July 29, 2014, the cast performed the play once more to be filmed, this time for a select group of invited guests. Although this would generally break many union requirements, the show’s producers have come to agreement with all the relevant unions.

The Cult of James Franco

The play earned two Tony Award nominations – those for Best Leading Actor for Chris O’Dowd and for Japhy Weideman for james francoLighting Design – but it won neither. A notable snub was that James Franco was not nominated for an award, although the press surrounding the show is overwhelming in his regard. This is possibly because the theatre community resented Franco’s entitled egotism, which he displayed prominently on social media following a negative review by the most respected New York Times theatre critic, Ben Brantley. In any event, the show’s reviews did not seem to deter ticket buyers, as those who wanted to see the show would not be put off by some niche bad theatre press. After all, James Franco’s influence is gigantic and increasingly so, as he continues to expand into more and more domains. During the period in which he was performing in this Broadway show eight times a week, which is usually enough to occupy any actor, he also directed an Off-Broadway show at the Rattlestick Playwrights Theatre called The Long Shrift, not to mention his numerous other commitments ranging from teaching acting in Los Angeles, to running his film production outfit Rabbit Bandini, to performing and directing in numerous film projects. In this light, the cult of James Franco does not seem to be slowing its pace anytime soon, and Broadway is another box he can tick on his infinite list of achievements.

“Of Mice and Men” Opens on Broadway

John Steinbeck’s 1937 play Of Mice and Men, based on his 1937 novella of the same name, is presently being revived on Broadway for the second time.  On April 16, 2014, Anna D. Shapiro’s production of this classic story of two displaced migrant workers during the Great Depression opened at the Longacre Theatre.  This production has received a great deal of press, primarily because it stars James Franco, the ever-increasingly famous (with bouts of infamy) multi-hyphenate actor, writer, director, producer, author, teacher, and poet.  He stars alongside Chris O’Dowd and Leighton Meester, both also stars of the screen making their Broadway debuts.  As such, it has been selling considerably well at the box office, averaging around 96% capacity with an average ticket price of $101.76.  Therefore, though the production received mixed to positive reviews following its opening, this is unlikely to sway ticket-buyers who are more drawn by the star factor of the face on the marquis than by promises of quality.


Ben Brantley of The New York Times is by far New York’s most influential Broadway theatre critic.  Producers flaunt positive quotes with his byline, and they live in fear of his negative responses to their shows.  In an era where people are reading fewer newspapers than ever before, New York City has become a one-paper town, where Brantley rules the theatre section.  James Franco, though new to the Broadway scene, has clearly picked up on the sensitivity of this one man’s opinion to his show’s fate, and in the fashion of any egomaniac on a quest for world domination, he decided to publicly flaunt his distaste for Brantley’s less than positive review.  Of course, Franco’s medium of choice for this proclamation was none other than Instagram.  (Lest we forget, this is the same place that Franco made an utter fool of himself two weeks ago for blatantly hitting on a Scottish 17 year-old whom he had met outside of the Of Mice and Men stage door.)  After Brantley published a critical review of Franco’s stage demeanor and level of acting effort, Franco posted to Instagram a link to the positive Variety review, then commenting that Brantley is a “little bitch” whom the theatre community hates for good reason, as he is an “idiot”.  Though he has since taken down this post, it only further illustrates Franco’s lack of grace and dangerously swollen ego.

Other reviewers were more positive in their reviews of the play.  Variety, Time Out New York, NBC, and the Hollywood Reporter all praised the revival and Ms. Shapiro’s direction.  The Los Angeles Times, on the other hand, was more in line with Brantley.  Charles McNulty reviewed Franco as being in “CliffsNotes mode,” which is not surprising as he is flying to L.A. to teach a class on his one day off, while also working on his innumerable other projects, when most other Broadway stars would be focused on their stage performance.  Perhaps this is the beginning of the end for Franco’s success in merely dialing it in.  However, it is more likely that the greater world will continue to swoon for his celebrity, excusing his madness and even finding it endearing, and allowing him to take credit for wild success when his biggest achievement seems to be just showing up.  It is time we acknowledge that James Franco has become a brand.  We generally look for a soul in our Broadway performers, and it seems Franco’s has long been buried by his ever-growing success.

Of Mice and Men is scheduled to run until July 27, 2014.

Mike Tyson To Knock Out Broadway

Former heavyweight champion, frequent controversy stirrer, and occasional actor Mike Tyson is now making his Broadway debut. Tyson will star on Broadway in a one-man show, Mike Tyson: Undisputed Truth, during a very limited run at the Longacre Theatre. Also making his Broadway debut is Spike Lee, who will serve as the show’s director.

“It’s about me being on stage and being pretty raw. Not necessarily raw in a vulgar sense … I’m just naked and vulnerable,” said Mike Tyson in a press conference about the show, which will cover everything from his boxing career to his financial woes and time in prison. Tyson already debuted the show in Las Vegas this past April during a week-long stint at the MGM Grand.

Mike Tyson: Undisputed Truth is scheduled to play just six nights, from July 31 to August 5.  Tickets range from $74.50 for balcony seats to $198.50 for orchestra center.  Big Mike Tyson fans may want to splurge on the VIP Tyson Meet & Greet Package, which, for $299.50, gets you an in-person meeting and photo with the boxing champ.